Entertainment enthusiasts are presented with a unique insight into the future of visual and audio technology through the 

Dubai, UAE 25 June 2020:  Samsung Gulf Electronics today introduced its latest QLED TV to the UAE market, the next-generation QLED 8K 2020 (Q950TS), which comprises premium design, outstanding visual quality, and immersive sound capabilities to ensure every viewing experience becomes an exciting and unforgettable adventure. With cutting-edge innovations, namely the highly anticipated Infinity Screen, which offers more immersive experiences than ever before, entertainment enthusiasts across the country are now finally able to glimpse into the future of display technology and discover the many connected features certain to elevate consumer lifestyles to unprecedented levels. The product is available in the market with all retailers at sizes 65”, 75”, and 85”. 

“The highly anticipated launch of our brand-new QLED TV represents yet another milestone in Samsung’s journey to provide users with unrivaled innovative products,” said Mustafa Sadick, Head of Visual Display Group at Samsung Gulf Electronics. “Immersive, memorable entertainment experiences are not only high demand, they are also a necessity in life. Our most complete television technology to date will bring out the emotion in every moment and deliver the ultimate home entertainment experience – with the Infinity Screen working together beautifully with an unparalleled smart home integration and the very latest AI technology.”

Minimalistic design, down to the basics
The main factor that propelled the QLED 8K 2020 (Q950TS) as a must-have TV even before its release is the Infinity Screen. Unique in its entirety and unlike anything Samsung users have seen before, its introduction to the market represents the beginning of a new era in next-generation TV design.  The screen’s black edges are shrunk to almost nothing, resulting in an exquisite and elegant design that elevates viewing experiences to newfound levels of immersion and realism, while the almost invisible bezel means viewers can focus their full attention on what’s on the screen. What’s more? The Infinity Screen is also Ultra Slim, which provides another element of style to further enhance its surroundings. The stunning design blends effortlessly into the background without the TV dominating the room, so those who take the TV home can confidently shape their interior that looks impressive wherever they place it. Moreover, the TV blends into the background with Ambient Mode+. Users need only take a picture of their TV with a smartphone and texture synthesis technology works its magic, generating a virtual image pattern on the TV screen. 

Unrivaled picture quality

Samsung understands that a TV processor is the key factor in providing an all-around visual performance, and the intelligence behind the brilliance of processor installed in the QLED 8K 2020 (Q950TS) is evident from the very first moment of viewing. The power of every frame can now be felt through 33 million pixels at ultimate clarity with a resolution four times the resolution of 4K. The TV’s powerful Quantum Processor 8K ensures users feel the constant power of 8K, no matter the source quality of the original content – utilizing an extensive knowledge database built through millions of learned patterns to set the stage for an immersive viewing experience like no other. 8K AI upscaling analyzes every scene of content, including the color, data, lighting, and contrast details, to provide exceptional visual quality. 8K picture can also be viewed from any source. Should the quality of the content source not match 8K, AI upscaling will optimize the picture quality and elevate it to the new standards you have become acquainted with. And that’s not all, as the Adaptive Picture function optimizes picture in any lighting environment. The built-in light sensor detects surrounding brightness levels and automatically adjusts the TV setting to maintain the perfect brightness and contrast settings. To put the finishing touches to Samsung’s visual perfection formula, 100% color volume is portrayed in every instance through nano-sized Quantum Dot particles – ensuring individual and collective expressions of color are visible through the big screen. 

Superb sound performance
Outstanding visual effects cannot fulfil their purpose and potential without excellent audio capabilities. In fact, audio is equally as important as video, particularly with regards to an immersive streaming experience. The QLED 8K (Q950TS) features Object Tracking Sound+, which uses AI-based software to match the movement of audio sound with the movement of objects on the screen. Complimented with speakers on every side of the display and sub-woofers in the back to ensure remarkable sound quality, crisp and clear 4.2.2 channel surround-sound is delivered. The volume of dialogue can be adjusted in response to common sounds like a blender or vacuum cleaner, and the Active Voice Amplifier (AVA) helps to eliminate distracting sounds that may be in the background from other areas of the house while watching TV by first detecting them and then automatically enhancing voice clarity. Moreover, the TV uses its built-in speakers as an additional audio channel when connected to a 2020 Q Series soundbar like the Q800. Q-Symphony pairs the audio from both devices together to create a dynamic and multi-dimensional soundscape – adding another element to next-generation visual and audio experiences. 

The 65” and 75” QLED 8K 2020 are available at AED 23,999 and AED 31,999, respectively. The 85” is available at AED 44,999.