Dubai - 19 July 2020: Popular for offering world class promotions and mega raffles, Dubai Gold & Jewellery Group (DGJG) the largest trade body for the jewellery industry in association with Dubai Festivals & Retail Establishment (DFRE), returns with a new season unraveling 6 jaw dropping deals, as part of Dubai Summer Surprises. For the first time, over 100 jewellery outlets across the city are going to come together to inaugurate the first of its kind promotion – ‘City of Gold Jewellery Surprises’.

In collaboration with popular jewellery brands, the first edition of this summer money-saving campaign will commence on 15th July until 8th August 2020.

With an aim to offer beyond the usual promotions, DGJG continues with its efforts to introduce creative retail campaigns that connect with the customers across Dubai and celebrate the joys of life with them. This maiden summer money-saving campaign by DGJG is well timed, offering added shopping pleasure to the residents of Dubai to celebrate Eid Al Adah and the recently welcomed tourists.

 

 

The list of six exciting deals include;

1. Twin Deal

For all the ‘buy one and get one free’ deal lookers, select jewellers will be the sport for jewellery shoppers. The deal will be active on select diamond and pearl jewellery collection.

 

2. Gold for Gold 

Shoppers can avail zero making charges on 18, 21 & 22 karat gold jewellery at select outlets. This deal will add sparkle to all the Eid shopping.

 

3. More for Less

Massive discounts up to 75 per cent on making charges on select fine gold & precious jewellery collection.

4. Golden Goodies 

Add a sparkle to your shopping with free gifts. Shoppers can get free precious jewellery gifts on purchase of diamond and precious jewellery. Some outlets offer this deal on a minimum spend of AED 1000.

 

5. Golden Discount

The mega discount deal is up to 75 per cent discount on beautiful diamond & pearl Jewellery. 

 

6. Big Eid Hamper

One lucky shopper will stand the chance to win big and take home the Eid Gift Hamper.

Speaking on the launch announcement, Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG) said, “There is no better way to add more joy to our buyers than offering massive savings on their much-adored purchase of jewellery items. Most customers stayed away from shopping for a good reason in the last few months, and now that they are back in a safe retail environment, it is important that we offer them more than just jewellery. Even though precious jewellery by itself is a saving investment, as a group we imagine that adding it with ‘mega saving opportunities’ on every jewellery purchase is going to be a major support for the residents and tourists. “

Over 20 jewellery brands will be part of the season, the participating jewellery brands include Malabar Gold & Diamonds, Bhima Jewellers. , Jawhara Jewellery, Al Romaizan Jewellery, Samra, Lifestyle Fine Jewelry, Sky Jewellery, Liali Jewellery, Meena Jewellers, Bafleh Jewellery, Al Hind Gold & Diamonds, Yasin Jewellery , Guru Jewellers , Memories Golden Jewellery, JJ & Sons Jeweller, Kashyap Jewellers, Annaka, Khushi Jewellery, Honest Jewellers , Chittilappilly Jewellers, Popley Kewalram Jewelleries, AL Ansari Gold & Diamonds, Rossella Jewellery, Ruby Jewellers. Jewel Cloud, Siroya jewellers, Omera Gold & Diamonds and Zaiba Mfar Jewellers LLC.