United Arab Emirates,  September 02, 2020:   Sharaf Exchange, one of the leading remittances and financial solutions providers in the UAE and a part of Sharaf Group, opened two new branches in Al Qouz industrial zone further enhancing its branch network across key locations in the UAE.  

The newly opened branches are located proximate to First Security Group workers accommodation and at Grand City Mall in Al Qouz.  

Mr. Rajesh GK, CEO of Sharaf Exchange, said, “We are glad to announce opening of these new two branches in Dubai’s major industrial zone aimed at meeting the needs of customers residing here. These new branches will provide customized financial solutions to all customers, setting high standards of service excellence. Our aim of becoming the trusted neighborhood brand has reached a new milestone. We have been constantly spreading our network to get as closer to our customers as possible. Our focus is to be the neighborhood partner for our customers to serve them more in the simplest possible ways we can.” 

“Sharaf Exchange, under the umbrella of Sharaf Group, remains highly committed to the UAE market. Our purpose is to emerge as the widest globally networked remittance brand having strong correspondent banking relationship with global banks. We have long-term expansion plans across the region increasing our physical branch network year-on-year. To achieve this goal, we have adopted both organic and inorganic growth models to take up opportunities and face challenges in line with the market dynamics with the current COVID pandemic. We continue to be technology focused, stay relevant in the market being an innovating fintech solutions provider through differentiated digital offerings for the market,” he added. 

“The branches will function as a personalized payment services provider for customers for all their remittance and forex requirements. Our multi-lingual staff of different nationalities are our primary asset to keep the momentum of the Sharaf Exchange brand in the market. The staff have helped the brand provide a delightful experience to the customers. We would ensure continuation of the great impetus when opening the new two branches in the Al Qouz industrial region,” Mr. Rajesh further said.  

Mr. Cherian Joseph, Head of Products, Partnerships and Channels at Sharaf Exchange, said, “Sharaf Exchange has built its reputation by consistently providing higher service standards and value for money for its customers. These qualities have retained our position as one of the most preferred exchange houses in the UAE. In addition to this, our loyalty program titled ‘Usrati’ continues to be the fastest growing customer loyalty program in the money transfer domain. We have paid out thousands of Dirhams in benefits to Usrati members, especially to those who are in dire financial circumstances and emergencies. We are initiating exciting loyalty benefits to our customers of the newly opened branches in Al Qouz as well.” 

Sharaf Exchange now operates across 36 marquee locations in the UAE and has plans to expand its presence into other locations in the coming months. The expansion continues to be driven by the exchange house’s customer-centric approach to create convenience, improve accessibility and ease for customers to make payments across the world.