Search DubaiPRNetwork.com

Home >> Government, Legal & Humanity

Choithrams Joins UN WFP's Zero Hunger Campaign to Help Provide Meals to School Children in the Region

Choithrams Joins UN WFP's Zero Hunger Campaign to Help Provide Meals to School Children in the Region

Wednesday, September 9, 2020/ Editor -  

Share

Home >> Government, Legal & Humanity

More than 5 million meals donated since the first campaign in 2015
 

Dubai, UAE; September 09, 2020:  For the sixth consecutive year, Dubai’s renowned supermarket brand “Choithrams” launches its #ZeroHungerwithGoodness campaign 2020 to support its long-term partner the UN World Food Programme (WFP). The campaign aims to support marginalised children living in challenging circumstances through the provision of nutritious school meals. It will run in selected supermarkets and on Choithrams online from 1 September until 31 December 2020.

 
Through the #ZeroHungerwithGoodness campaign, Choithrams pledges to donate up to AED 4 every time a customer purchases a product from the “Goodness Foods” range marked with a special sticker. Proceeds will go to support WFP’s School Feeding programme in the Middle East.  
 
 “Our commitment to the United Nations World Food Programme gives us an opportunity to rally behind children facing the risk of hunger and malnutrition,” said L. T. Pagarani, Chairman of Choithrams. “Our goal is to help children thrive in life and continue their education and personal development by providing them with nutritious food through WFP’s successful School Feeding programmes. We count on the continued support and donations of our diligent staff and generous customers and partners for the success of this initiative and hope to exceed our target of one million locally-made school meals,” he added.
 
Popularised through the social media hashtag #ZeroHungerwithGoodness, the integrated fundraising campaign builds on the success of the past five years, during which Choithrams - together with its partners, customers and well-wishers - was able to raise more than USD 2 million. Proceeds were used to fund WFP’s school feeding programme and ensure continued education of marginalized children.
 
According to WFP, the global average cost of one nutritious meal for a child in school is about AED 1, and the average cost of one year of school meals is about AED 200.
 
“We value Choithrams’ continuing support and partnership. It is a great example of how effective the private sector’s role can be in the fight against hunger and food insecurity,” said Mageed Yahia, Director of WFP Office in the UAE and Representative to the GCC. “Close to 24 million children and youth could drop out or lack access to school next year because of COVID-19’s economic impact alone. We are working tirelessly with our partners and supporters to create an incentive for parents to send their children back to school. Making sure nutritious meals and necessary health services are in place when schools reopen is a first step towards that,” he added.
 
At the peak of the crisis, nearly 13 million children who receive school meals from WFP were missing out on school meals on which they depend. WFP is working with governments and partners to ensure that school children and their families continue to receive the necessary support that addresses their food and nutritional needs. Because of COVID-19, it is estimated that the number of hungry people around the world may double this year.
 
WFP’s school feeding programmes span 61 countries and serve as a critical social safety net for poor and vulnerable households. In 2019, WFP provided school meals to 17.3 million schoolchildren and supported national school feeding programmes, benefitting a further 39 million children. Some programmes provide complete meals while others provide fortified snacks. Because of the pandemic, WFP has shifted its work in some cases, providing nearly 7 million schoolchildren in 45 countries affected by school closures with take-home rations.


Previous in Government, Legal & Humanity

Next in Government, Legal & Humanity


Home >> Government, Legal & Humanity Section

Latest Press Release

Thumbay Group Etches its Mark on the Global Map in 23 Years; Thumbay Medicity Aj ...

Hitachi ABB Power Grids Showcases Sustainable Energy Solutions at WETEX and the ...

Insightful and Intuitive: The Next-Generation Features that Seamlessly Integrate ...

MBRU to Connect With Future Healthcare Professionals at Najah Connect 2020

Al-Futtaim Toyota Records Strong Q3 Results

Children Envision Their Future in Pandora's World Children's Day Short Film

Vatika MENZ Campaign Wins Silver and Bronze at the Latest MENA Digital Awards

BofA: Swiss Watch Industry: 3Q Exports -10% and a Slow Recovery Ahead

Ariel Middle East Hosted PodArt Over the Weekend

Dubai Health Authority Organizes Webinar on Breast Cancer Awareness

ADX Announces Listing of Sawaeed Holding Shares on its Second Market

Hyundai Rolls Out All-new Elantra Model in Middle East and Africa Market

Huawei Launches Petal Search, Petal Maps, HUAWEI Docs and More

Abu Dhabi University Professor Granted US Patent

UFC 254 Winners Quotes

Emirates Post Marks the Start-up of Unit 1 of Barakah Nuclear Energy Plant With ...

Water Experts Sound Warning Over Hygiene as Covid Restrictions Relax

Leap Further Ahead with HUAWEI Mate 40 Series: Huawei Unveils the Most Powerful ...

Emirates Post marks UAE's Mars Mission with Commemorative Stamps

Hijri Perpetual Calendar Platinum'