Dubai, 26th October 2020:  Dubai Gold & Jewellery Group (DGJG), the trade body for the jewellery industry in association with Dubai Festivals & Retail Establishment (DFRE), announces the 4th jewellery season for this year’s Diwali in Dubai – City of Gold Diwali Fortune. With over 100 jewellery outlets across the city coming together to celebrate the auspicious occasion, jewellery shoppers can double their savings with three exciting deals and one mega raffle winning campaign. 

 

Commencing on 1 November 2020, City of Gold Diwali Fortune is well timed with offers that add to the shopping delight of the residents of Dubai and the tourists. Curating beyond the usual promotions, DGJG’s 21-day Diwali campaign will introduce ‘money saver’ initiatives that connect with the customers across Emirate and join in their festive celebrations.

 

The list of exciting saving deals and offers include.

 

1. Twin Deal

For all the ‘buy one and get one free’ deal lookers, select jewellers will be the spot for jewellery shoppers. The deal will be active on select diamond and pearl jewellery collection.

 

2. Gold for Gold 

Shoppers can avail zero making charges on 18, 21 & 22 karat gold jewellery at select outlets. This deal will add sparkle to all the Dhanteras and Diwali shopping.

 

3. Golden Goodies 

Add a sparkle to your shopping with free gifts. Shoppers can get free precious jewellery gifts on purchase of diamond and precious jewellery. A wide range of jewellers offer free assured gifts upon purchase.

These offers are further appeased with a mega raffle winnings where shoppers can win a total of AED 100,000 worth jewellery vouchers.  Every time a customer shops jewellery for AED 500 or more at any of the participating outlets, they get a chance to enter the digital raffle draw. 10 lucky winners to be selected on the last day of the Diwali fortune campaign, concluding the jewellery season on a grand note.

 

Speaking on the campaign announcement, Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG) said, “The Gold & Jewellery sector has come together again to support our customers with their shopping season. Customers from the Indian subcontinent are one of the major buyers and we wanted to ensure we have something curated for them not only for Diwali but also for other festivities in this season like Dhanteras and Karva chaut. However, our promotions are designed in a manner that customers of any nationality can make most of it. Such carefully thought promotions makes our sector one of the biggest contributors of the retail economy.”

 

The participating jewellery brands include Malabar Gold & Diamonds, Joyalukkas, Sky Jewellery, Bhima Jewellery, Meena Jewellers, Jawhara Jewellery, Chittilappilly Jewellers, Khushi Jewellery, Zaiba Mfar Jewellers, Al Ansari Gold & Diamonds, Al Hind Gold & Diamonds, Anaswara Jewellery, Annaka , Bafleh Jewellery , Dhanji Motiram Jewellers, Guru Jewellers , Honest Jewellers, Indus Jewellers ,Jewel Clouds Jewellery, Kashyap Jewellers , Mega Star Jewellers , Memories Golden Jewellery , Omera Gold , Popley, Ruby Jewellers , Sila Jewels , Siroya Jewellers , Tejori Gems , Vijaya Jewellery , and Yasin Jewellery.