January 26, 2021:  Inspired by the dunhill man's spirit of adventure, ICON RACING was launched in 2018. The ICON RACING man enjoys a casual, yet sophisticated lifestyle and takes pleasure in spending weekends revelling in the freedom of the open road. Now, the journey that inspired the creation of dunhill ICON RACING continues with the addition of two new distinctive fragrances. Introducing dunhill ICON RACING SPORT, a fragrance collection inspired by the love of fast cars and a passion for driving.

ICON RACING - RED EDITION
ICON RACING RED EDITION is for the man who is here for a great time, not a long time. He is the ultimate thrill seeker, driving fast is an adrenaline rush for him. If everything seems under control, he is not going fast enough. 

ICON RACING RED EDITION opens with a blend of energizing Citrus notes and the high energy of Black Pepper. The heart follows with aromatic nuances of Cypress, Geranium and rich shades of Incense. The dry down blends modern Ambers and masculine Woods with a hint of Tonka Bean. Created under the direction of perfumer Dominique Preyssas, ICON RACING RED EDITION reflects the dunhill man's passion for adventure.

Key top note: Solar Accord
Key mid note: Geranium
Key dry down: Cedar Fusion

ICON RACING – BLUE EDITION
ICON RACING BLUE EDITION is created for the man who loves to have a good time. Driving is his escape. Life is a journey - and he's enjoying the ride.

ICON RACING BLUE EDITION is a fragrance of contrasts. Opening with the extreme freshness of Citrus Fruits, the heart is defined by a cold rush of Spices and Sea Salt that blend with the rich creaminess of Indian Sandalwood, Patchouli and Ambergris at the base. Created under the direction of perfumer Catherine Selig, ICON RACING BLUE EDITION embodies the dunhill man’s love of the open road. 

Key top note: Calamans Sicilian Lime
Key mid note: Sea Salt
Key dry down: Patchouli Coeur

THE DESIGN
British racing green, blue and red are a few of the most iconic colours in the automotive world. True to Alfred Dunhill's motoring heritage, these colours have been a staple in the dunhill archives, serving as inspiration for countless products across all categories including leather goods, bags and driving gloves, and are now seen in each ICON RACING SPORT COLLECTION bottle.

Epitomising dunhill's attention to detail and unparalleled skills of engineering, each ICON RACING SPORT COLLECTION bottle design reflects the brand’s DNA through its signature engine-turn pattern, a functional and decorative technique in which a very precise, intricate and repetitive pattern is engraved into an underlying material.