Dubai, 30 January 2021:  The second day of the first Men's Fashion Week in the Middle East has highlighted 5 regional and international designers who premiered their fashion films for fall-winter 2021/22. 

EGONlab
Presented by the Fédération de la Haute Couture et de la Mode (FHCM) on the Arab Fashion Week Men's Official calendar,  the Parisian creative label has combined fashion and societal culture. Tailoring being at the heart of their creation, aiming to redefine masculinity in the society. Tinted with punk DNA their mainly male wardrobe, by its design, adapts to all body types and all ages. EGONlab therefore claims to be a “genderless” brand with the motto “BE WHO YOU ARE, WEAR WHAT YOU WANT”. Aware of ecological and environmental issues is one of their goals to create unique and timeless pieces by shape & design.  

BEHNOODE
The Italian label, Behnoode has showcased on the second day of the Arab Fashion Week Mens a collection titled the 'Masculine Femininity' highlighting the androgynous acceptance of inclusion and diversity. 
According to the label, 2020 has taught us that unity is more important than division. 
Behnoode's fall winter 2021/22 collection explores gender neutrality and cultural acceptance. Human strength and resilience were accelerated in 2020 and after all the challenges the world went through the one thing that became certain is that “United we stand, Divided we fall” said the brand's founder Behnood Javaherpour. The inspiration for BEHOONDE latest collection was the triumph of humanity united during these turbulent times. This season’s collection incorporates both men’s and women’s wear. “2021 brings in new hope and confidence with a strong sense of empowerment. My suits reflect this positive attitude and what could be more empowering than a woman also wearing a power suit too” said Behnood Javaherpour, Behnoode's Founder.
 
 

EMERGENCY ROOM
Launched by Eric Mathieu Ritter in 2018 in Beirut after a coming-to-senses of the both urgent and emergent state of fashion nowadays, EMERGENCY ROOM is a clothing brand with a mind of its own. 

Stemming from the belief that fashion production processes urgently need to change, EMERGENCY ROOM utilizes a sustainable and ethical alternative to clothing creation. 

EMERGENCY ROOM uses unique vintage materials and dead-stock fabrics that are locally sourced to create one-of-a-kind pieces, providing a conscious and authentic ready-to-wear-line.  
All items are produced in different workshops and cooperatives throughout Lebanon, inviting differently skilled artisans to participate in the process, all the while lobbying for grass roots change in the industry, in its own way. 

The Lebanese label has showcased a fashion film produced in Beirut which paid tribute to the current situation in Lebanon and the street behaviour amid the latest changes. Emergency Room has broken the limit and created a voice of its own that stand with creatives and showcases the fashion industry changes alongside what world is passing through.