United Arab Emirates -  February 04, 2021:   Celebrating women in the United Arab Emirates who make this world a better place to live, Fujairah Social and Cultural Association and KASHKHA, a leading modest fashion brand, have together launched a special awards programme for Emirati women. Ms Ebtesam Ali Salem Alshaaer Alkindi, Ms Maryam Ali Al-Shehhi - Umm Seif and Ms Shaikhah Jumah Rabei Farouz AlMesmari were named as the first three winners of the award. 

Mr. Khaled Aldhanhani, Chairman of Fujairah Social and Cultural Association, stated, “Fujairah Social and Cultural Association & KASHKHA Excellence Award is a tribute to exceptional Emirati women who are playing an extraordinary role in the UAE society be it in the field of culture, sports, environment, healthcare, human welfare, public life, art and literature. Every month we wish to honour three such special Emirati women who through their determination push limits of their boundaries to achieve excellence in their respective fields.”

 

Highlighting the significance of the award, the Kashkha Management, said, “Through this award our goal is to honour women, who through their exceptional work, become pillars of our community but very often go unrecognized. We are truly grateful to Fujairah Social and Cultural Association for extending their support to this initiative. The programme will not only be limited to recognizing women who take up social or charitable causes but rather anyone who has been playing a part in enriching lives around them.”

 

The selection process of Fujairah Social and Cultural Association & KASHKHA Excellence Award is simple and transparent. The recipient is awarded on the basis of doing something exemplary that qualifies her to be a role model for others. No individual can be recognised two years in a row neither is it open to any Kashkha employees.