Dubai, 14 February 2021:  Al Tayer Motors, the official Ferrari importer in the UAE, has begun the year on a winning note picking up two awards, including the prestigious ‘Best Ferrari Importer 2020’ and the ‘Best Showroom Experience 2020’.

The UAE dealership won both awards for the second consecutive year among all dealers in the Middle East region.

Speaking about the wins, Ashok Khanna, Chief Executive Officer, Al Tayer Motors said; “These awards, coming at the end of an extremely challenging year for everyone, remind us that there are no short cuts to success. We need to continue to put in our best efforts always to innovate, exceed customer expectations and believe in ourselves to achieve our goals.”

This year’s award takes Al Tayer Motors’ ‘Best Importer in the Middle East’ overall tally to five.

“We congratulate Al Tayer Motors for this excellent achievement, which is a well-deserved reward for their commitment to continuous improvement in the quality of experience and services offered to our customers” said Giorgio Turri, General Manager at Ferrari Middle East. “It has been an intense year, full of challenges and unpredictability, and as we approach a new year that is expected to be no less predictable and challenging, these awards are a source of motivation and inspiration for the team to keep raising the bar. We are proud of our successful partnership with Al Tayer Motors and together we look ahead confidently, feeling ready and fully equipped for the challenges of the future.” he added. 

Al Tayer Motors offers customers a number of ways to reach the dealership through altayermotors.com, the Al Tayer Motors app, its social media presences as well as 800 MOTORS. Customers can also chat live with sales staff to find out more information on the current range available through its showrooms.