Search DubaiPRNetwork.com

Dubai and UAE

Tuesday, March 30, 2021/ Editor

Home >> Healthcare and Fitness

Dubai Holding and Dubai Health Authority Launch  ‘The Perfect Gift Is Saving Lives' Blood Donation Campaign

Dubai Holding and Dubai Health Authority Launch ‘The Perfect Gift Is Saving Lives' Blood Donation Campaign

Home >> Healthcare and Fitness
• State-of-the-art blood donation bus to operate across Dubai Holding communities and retail destinations 
• The campaign provides an opportunity to donate blood in a convenient and safe manner 
• This is the second joint blood donation drive post the success of ‘Be the Hero. Save Lives’ campaign, which secured 39,000 blood units to Dubai Blood Donation Centre 
 
Dubai, UAE, 30 March 2021: Dubai Holding – a diversified global company with operations in 13 countries – and Dubai Health Authority (DHA) today announced the launch of ‘The Perfect Gift is Saving Lives’ blood donation campaign. This marks the start of the second official drive as part of the long-term partnership aimed at encouraging Dubai residents to donate blood.
 
The three-month campaign will run from 1 April 2021 and will operate across 16 locations in Dubai via a state-of-the-art blood donation bus contributed by Dubai Holding to the Dubai Blood Donation Centre (DBDC). The blood donation bus will be visiting Dubai Holding’s communities and retail destinations where currently more than 300,000 people live and work, providing added convenience while ensuring compliance with COVID-19 protocols and safety measures. These include City Walk, The Beach, La Mer, Bluewaters, Last Exit Al Khawaneej, Boxpark, Mudon, The Villa, Shorooq, Ghoroob, Layan, Remraam, Al Khail Gate, Jumeirah Emirates Towers, Barsha Heights and Executive Towers at Business Bay.
 
Khalid Al Malik, Managing Director of Dubai Holding said: “Dubai Holding is always keen to engage in opportunities for social contribution with the aim of positively impacting the lives of people in the UAE and beyond. Through ‘The Perfect Gift is Saving Lives’ blood donation campaign, we continue to deliver on our commitment, while also instilling values of social responsibility in the community and uniting people through the humanitarian journey of saving lives. Our employees and community members continue to partake in the several activations throughout the year that support the efforts to ensure the constant availability of blood for those in need. Dubai Holding is proud to play a part in the nationwide blood donation effort, where our long-term partnership with Dubai Health Authority represents a significant contribution. We look forward to helping save more lives through this initiative.”
 
Dr. Hussain Al Samt, Director of Pathology and Genetics Department at the DHA thanked Dubai Holding for their long-term support and cooperation. 
 
He said: “Every unit of blood donated, has the potential to save three lives.  It means community members have an opportunity to contribute to this truly humanitarian cause. I would like to encourage them to donate blood regularly. I take this opportunity to thank all those who have donated blood and blood products.  It is a simple process, blood donation takes 15 minutes. Thalassemia patients require regular blood transfusions. Blood is needed for many complex medical and surgical procedures and cancer patients, for women with complications of pregnancy and for accident and emergency cases. The Dubai Blood Donation Centre has received the prestigious AABB accreditation with 100 per cent compliance. We have been accredited by AABB since 2012 and we follow internationally recognized standards of blood collection, testing, processing, storage and distribution.”
 
In 2019, Dubai Holding initiated a long-term partnership with DHA to support DBDC. The first mission under the partnership was the extensive support to the ‘Be the Hero, Save Lives’ blood donation joint initiative, which secured 39,000 blood units from over 48,300 registered donors through 645 visits across the Emirate. Additionally, Dubai Holding signed an agreement to donate a state-of-the-art blood donation bus to DBDC. The bus was inaugurated in November 2020, equipped with the latest smart technologies and medical requirements that comply with international standards.
DBDC receives blood donations from more than 149  nationalities with more than 65,300 registered blood donors and the centre provides around 50% of the total blood collected in the country, ensuring that those in need in both public and private hospitals have access to safe and timely supply of regular blood and blood components such as platelets and plasma. 

 

Share


Previous in Healthcare and Fitness

Next in Healthcare and Fitness


Home >> Healthcare and Fitness Section

Latest Press Release

'School of Life' Brings a Summer of Enriching Experiences to Public Libraries

Google launches Veo 3 on Gemini in the Middle East and North Africa

Van Cleef & Arpels Unveils Fleurs D'hawaï: An ODE To Color

“Dubai Customs” celebrates the graduation of the first cohort of participants in the security refres ...

G-SHOCK's Summer Style Statement: Metal-Cased Watches That Define the Season

Hatta Hosts Summer Sports Festival to Attract Over 6,000 Participants as Part of 'Our Summer is Spor ...

flydubai breaks ground on new Aircraft Maintenance Centre at Dubai South

The most common mistakes in the care and use of your car's tyres

UAE Team Emirates-XRG and Tadej Pogačar aim for fourth Tour de France title

Dubai Airports hosts guided travel simulation experience for children with autism spectrum disorder ...

Vacheron constantin presents les cabinotiers Temporis duo grand complication openface

Emirates arrives in Shenzhen

Sorbonne University Abu Dhabi and Électricité de France Forge Sustainability-Focused Partnershi ...

Khalifa Fund for Enterprise Development's Abu Dhabi SME Champions Program facilitates 650+ deals wor ...

Gargash Group Accelerates Sustainability Agenda with New Sustainability Linked Facility from Mashreq

Hamdan Smart University Launches College of Sustainability and Green Economy

Mohammed Bin Rashid Innovation Fund Launches a New Chapter to Strengthen Government Innovation

RTA Completes Traffic Upgrades to Improve Connectivity Between Sheikh Zayed Road and Al Khail Road v ...

Dubai Municipality Announces Registration Opening for the Second Edition of the Food Systems Excelle ...

Emirates Aviation University marks 35 years of supporting the local and global aviation ecosystem