The brand’s latest TV screen innovation provides the very best picture quality to date and fuses world-class technology, performance, and design features

Dubai, UAE – 1st June May 2021: Samsung Gulf Electronics has announced that Neo QLED TVs are now available for purchase across the UAE. As Samsung heads into its 15th year as the leading global TV brand, the Neo QLED line underscores Samsung’s commitment to accessibility, sustainability, and innovation with new advancements that help redefine the role of television in consumer homes.

Neo QLED goes above and beyond traditional QLED models, emulating its predecessors and raising visual standards thanks to the very latest technological features and advancements. Samsung’s new introduction is available in 4K and 8K models that cater to every preference.

“For Samsung, fulfilling our commitments to our consumers and exceeding their expectations are two priorities that guide us during the design and development phase of every product,” said Mustafa Sadick, Regional Director Head of Visual Display Group, Samsung Gulf Electronics. “As we celebrate the launch of the 2021 Neo QLED, we are excited that the benefits of this enduring approach will be emphasized to all through the power and performance of this remarkable innovation. Neo QLED TVs promise to provide consumers with the truly immersive experience they deserve, and we are eager to witness the widespread reaction over the coming weeks.”

As people turn to TVs as an outlet for their passions, Samsung developed Neo QLED to enhance the viewing experience, no matter what you are watching. The Samsung Neo QLED viewing experience is defined by our Neo Quantum Processor, and new Quantum Mini LEDs. At just 1/40th the size of conventional LEDs, Quantum Mini LEDs allow for ultra-fine light control. With deep blacks, bright lights, and upscaling technology smarter than any Samsung TV has ever offered, Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a football game, or playing one on your gaming console.

Moreover, Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. Also Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier install and cleaner aesthetic. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features; Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and SpaceFit Sound analyses the installed TV’s physical environment and outputs immersive sound tailored specifically to your space.

Explore a series of cutting-edge features

Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their changing needs when it comes to fitness, entertainment and the home office.

With two new exclusive features, Samsung is delivering the ultimate TV gaming experience. Super Ultrawide GameView gives gamers the option to play not only at the wide 21:9 aspect ratio, but even at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that’s switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimises stuttering so players enjoy smooth picture quality throughout gameplay.

PC on TV on Samsung devices allows consumers to connect a PC to the TV, enabling working and learning from home through the TV screen with a connected mouse, keyboard, and PC. Consumers can also directly access MS Office 365 through the TV’s web browser to create and edit documents. Simply install an Easy Connection app on your computer and log into your Samsung Account—and your TV will automatically connect to your PC, making working from the living room seamless.

In 2021, Samsung Neo QLED’s 8K models (QN900A and QN800A) will be available in 65’’, 75’’, and 85’’ sizes, while the 4K models (QN90A and QN85A) will reflect an even wider selection, starting at 55’’.

Neo QLED TVs can be purchased from Samsung brand shops, e-store and authorized retailers.