● 18 Shopping malls with twin promotions; ‘SHOP & WIN’ and ‘DINE & WIN’ instantly
● 300 F&B outlets and 5 star hotels are rewarding diners and shoppers from 10th July until 3rd day of EID
Dubai - July 13, 2021: The mall patrons of Dubai are in for a double bonanza this summer season. Dubai Shopping Malls Group (DSMG) in association with Dubai Festivals and Retail Establishment (DFRE) announced two exciting campaigns and multiple winning opportunities for the diners and shoppers of Dubai this EID.
The multiple promotions of DSMG continues to surprise the shoppers and diners of Dubai with exciting EID season campaign editions of Dubai Summer Surprises (DSS). With multiple campaigns, the season of summer will surely be a time to remember.
The promotional campaign includes ‘EID AL ADHA’ - DOUBLE CHANCE OF WINNING and ‘DINE & WIN’ for families and individuals to win special Eid staycation as instant prizes across the 18 malls of DSMG.
‘EID AL ADHA’ CAMPAIGN – DOUBLE YOUR CHANCE OF WINNING
The EID AL ADHA campaign is offering customers a double chances of winning. With every spend of AED 200 at any of the participating malls, the shopper is eligible to enter the digital raffle draw where 40 lucky shoppers will take home AED 200,000 in total. Each winner gets AED 5000 cash as Eidiya. Additionally, the shopper will automatically be eligible for another mega DSS campaign to win brand new Infiniti Q50 on the 16th and 23rd July (weekly draw).
Customers can enter the draw by registering at the customer service desk of the malls and each registered shopper gets an SMS and/or email will be sent to the customer along with raffle coupon serial number/s as a confirmation of their participation in both the raffle draws to win cash prizes and the car.
‘DINE & WIN’ CAMPAIGN
‘Dine & Win’ campaign for the summer season allows diners to spend 100 AED at every F&B outlet in the participating mall to receive scratch & win coupons from the mall's customer service desk. Instant prize includes EID staycation from 5 star hotels as a special win for diners until 3rd day of EID (depends on moon sighting). The EID Staycation is in addition to their opportunity to win a 3-month Zomato Pro Membership as well as gift vouchers worth AED 30,000 from RAK Bank throughout the DSS.
Participating Hotels offering EID Staycation in the ‘Dine & Win’ campaign include: Al Seef Heritage by Hilton, Hyatt Regency – Dubai Creek Heights, Park Hyatt, Canopy by Hilton and Waldorf Astoria - DIFC.
Commenting on the campaign, Majid Al Ghurair, Chairman, Dubai Shopping Malls Group (DSMG) said, “This is one of the most exciting time of the year for the residents and visitors of Dubai, as the 10-weeks long DSS is featuring large-scale events and promotions. The summer season Dine & Win promotion is a result of cooperation with key partners in the hospitality industry. The promotion along with the EID AL ADHA campaign will add to the excitement of shoppers, food enthusiasts and offer an opportunity to turn a casual dine-out and shopping experience rewarding.”
Sandeep Tilokani, Zomato Regional Business Head “We are extremely happy to partner-up with DSMG and DFRE for the summer season ‘Dine & Win’ promotion. During the campaign, we are offering 3 months Zomato PRO membership to existing and new customers. The membership provides privileges and discounts on dining out across 3,000 partner restaurants across different genres and cuisines with unlimited savings and offers up to 40% discounts on the total bill value.”
The participating malls for this year’s ‘Dine& Win’ & ‘EID AL ADHA’ promotion include: Al Bustan Centre, Al Ghurair Centre, Al Warqa City Mall, Al Khail Gate Community Centre, Burjuman Centre, Binsougat Centre, Bay Avenue, Central Mall, Crown Mall, Dar Wasl, Dubai Outlet Mall, Mudon Community, Oasis Mall, Reef Mall, Shurooq Community Centre, Time Square Centre, The Mall, West Zone Mall Al Mizhar.
