Dubai, UAE - 15, July 2020: Dubai Gold & Jewellery Group (DGJG), the largest trade body for the jewelry industry, announced offer-based campaign – ‘City of Gold Jewellery Surprises’ for EID-Al-Adha and the summer season. As part of the action-packed season of Dubai Summer Surprises (DSS), DGJG summer campaign will be taking place from 15 July to 10 August.

 

In collaboration with over 125 jewellery outlets across the Emirate of Dubai, the summer season campaign is planned to be bigger.

 

Commenting on the new initiative, Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group (DGJG) said, “Gold & Jewellery are the ultimate choice for Eid gifting and celebration, and it is only befitting for us to offer an amazing value proposition for Jewellery customers in this season. Residents are a huge part of our customer group and with Eid-Al-Adha approaching, the gold and Jewellery retailers in Dubai are witnessing a good momentum and what better way than offering an amazing winning and discount-based promotion to boost their festive joy and celebration. The new campaign is in line with our efforts to achieve excellence in quality and services provided within the gold and Jewellery industry and create an added value to the overall experience of Dubai residents and visitors during the summer season.”

 

The three exciting deals being announced under the campaign will be available in combinations across the participating outlets.

 

· Massive discounts up to 50 per cent to 0 making charges on select fine gold and precious jewellery collection.

 

· Shoppers can get free precious gifts on purchase of diamond and precious jewellery. The mega discount deal is up to 75 per cent discount on beautiful diamond and pearl Jewellery.

 

Adding more sparkle to the campaign is the ‘Shop & Win’ leg of the promotion, where a minimum spend of AED 500 will get a chance to win AED 150, 000 worth gold vouchers which can be redeem at any of the participating outlets. 15 lucky winners will be announced on August 10, the last day of the promotion who will win AED 10,000 worth gold each.

 

H.E Laila Suhail, Board Member & Chairperson – Marketing – Dubai Gold & Jewellery Group and CEO, Strategic Alliance, and Partnerships Sector DCTCM and Entities, commented: “We are proud of this initiative and the fact that key industry stakeholders are coming together to offer the ultimate jewellery surprises and offerings for Dubai visitors and residents alike.”

 

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE) said: “We are pleased to work closely with our strategic partners and key industry players such as DGJG to ensure we provide unparalleled retail experiences to Dubai’s residents and visitors. The recent campaign launched supports DFRE’s endeavors to promote Dubai as one of the most popular tourist destinations in the world.”

 

DGJG has partnered with two strategic partners to bring out this exciting campaign together. International Gemological Institute (IGI) as the ‘knowledge partner’ who will support the Group with knowledge on diamond grading and ‘Ithra Dubai’ as the ‘Destination Partner’ who is currently developing the massive extension to the gold souk will be seen supporting all the promotions being announced under DGJG going forward.