Next-generation Neo QLED, The Premiere, and Lifestyle TV products fuse world-class design, features, and functionalities to reimagine home viewing experiences 

Dubai, UAE 4 August 2021: Samsung Gulf Electronics announced that their latest home entertainment innovations are now available in the UAE. The brand has cemented its status as a leading innovator of next-generation home entertainment devices in recent years, introducing consumers to powerful features that provide newfound immersion and transform viewing experiences. In line with an enduring commitment to continue breaking possibility boundaries in the tech world, Samsung has succeeded in going one step further once again, with UAE residents finally able to acquire the Neo QLED and latest The Frame TVs, as well as The Premiere lifestyle projector. Entirely different propositions yet equal in terms of power and performance, the new devices can be purchased in brand stores, on the Samsung e-store, or through authorized online channels effective immediately. 

Mustafa Sadick, Regional Director Head of Visual Display Group,  Samsung Gulf Electronics, said: “As technological advancements accelerate, so too does our passion for innovating. Delivering cutting-edge products that empower and excite is central to our work behind the scenes, and we are delighted this highly anticipated line-up is finally gracing the local market. While the standards we set previously are extremely high, we believe the Neo QLED, The Premiere, and The Frame will go beyond their predecessors in terms of popularity, welcoming audiences to a whole new level of cinematic experiences.”

Neo QLED
The Neo QLED provides the very best TV picture to date, boasting exclusive cutting-edge Quantum Matrix Technology that controls Samsung’s proprietary Mini LEDs with intense precision. The traditional LED module lens synonymous with previous QLED editions has been replaced with a Micro Layer that allows for more precise light control in a smaller package, while Neo QLED technology uses an intuitive Quantum Processor to master every picture to perfection. Moreover, QLED technology significantly improves brightness and contrast levels for optimal picture, with the bezel-less Infinity Screen, incredibly slim panel, and sleek design finalizing the complete home entertainment package. 

Samsung’s Neo QLED TV is also backed by premium Infinity One Design and Object Tracking Sound Pro, which ensure the TV looks and sounds incredible from every angle, as well as Samsung’s award-winning Tizen operating system, which offers new smart features and new tools to optimize gaming experiences. Next-level performance and picture quality together also come together for gamers, with every detail witnessed with incredible clarity and contrast at 120 frames per second. 

The Premiere 
As a first-of-its-kind innovation that delivers an all-in-one home cinema right out of the box, The Premiere lifestyle projector was honored at the CES 2021 Innovation Awards in the Video Displays and Digital Imaging/Photography category. Equipped with cutting-edge Triple Laser technology, The Premiere is the world’s first HDR10+ certified projector, delivering outstanding picture quality and brightness to provide an outstanding home cinema viewing experience. In addition to supporting 4K picture resolution, The Premiere’s RGB Triple Laser uses the foundational elements of color – red, green, and blue – to deliver true, vibrant tones, while a ground-breaking contrast range ensures you can experience vivid light and dark scenes on a screen of up to 130 inches in size. 

The product provides world-class quality, connection, and services thanks to the winning combination of multiple voice assistants, mobile connectivity, and seamless access to the Samsung Smart TV UI. And there’s sound. The Premiere features 4.2 channel sound with speakers and woofers built right into the projector. These are supported by Acoustic Beam technology, which maximizes left and right-side sound delivery for a truly immersive audio experience.

The Frame 
An elegant work of art that will give any space the inspiration it deserves, the latest generation of the Frame transforms the TV into a work of art that can be personalized to fit any room aesthetic and decor. With new partnerships in the Art Store, The Frame features more original artwork to match individual tastes. It also includes AI-based auto-curation technology that recommends artwork based on your selections,  empowering you to curate your own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions. 

The Frame creates over a billion shades of accurate color to deliver Samsung’s finest picture ever thanks to 100% Color Volume and Quantum Dot technology. By purchasing The Frame 2021, you will also enjoy a host of other next-level features, including Dual LED, SpaceFit Sound, and mobile-friendly connectivity features, such as MultiView and TapView. Users are guaranteed to discover new ways to enjoy television, either as a brilliant 4K QLED TV or an innovative display of your favorite works of art. With near-endless options for customization, Samsung’s lifestyle TV portfolio also includes The Serif, The Sero and The Premiere – all of which immediately upgrade the décor of any home.