Dubai, United Arab Emirates - August 15, 2021:    Blue Prism® (AIM: PRSM), a global leader in intelligent automation, today announced it has been positioned, once again, by Gartner, Inc. in the Leaders quadrant of the Magic Quadrant for Robotic Process Automation (RPA). 

 
In the 2021 report, Gartner evaluated 18 vendors based on the Ability to Execute and Completeness of Vision criteria and positioned Blue Prism as a Leader. 

According to Gartner, “Leaders have an insightful understanding of a market’s realities, a reliable track record, an ability to influence a market’s direction, and an ability to attract and retain customers. In the RPA market, Leaders demonstrate an understanding of enterprise customers’ needs and of opportunities to expand functionality and add new products and services to their core RPA offerings. Simply put, a Leader must have a market-leading vision and the ability to deliver on that vision. A Leader may not always be the best choice for every customer. A focused, smaller vendor that is not a Leader can sometimes provide superior support and commitment. Other vendors may provide a specialized capability that is essential for some organizations, such as enhanced security or specific features or functions (required, for example, by call centers and individual desktop use cases). A vendor that focuses on RPA for a specific vertical market or within a limited geographic area may not be a Leader in the overall market, but it may be a competitive option within its chosen market or area.”
 
“Gartner’s positioning of Blue Prism as a Leader supports Blue Prism’s commitment to customers, partners, and our unique secure stance on intelligent enterprise automation technology, says Jason Kingdon, CEO and chairman of Blue Prism. “With our enterprise architecture, Blue Prism, more than any other vendor, aims to help customers scale intelligent automation across their entire organization. By aligning automation strategies with key business objectives, we help our customers deliver the greatest ROI possible and remain agile and competitive in a digital world.”
 
Blue Prism is pioneering enterprise scale automation, supporting wider adoption of the technology across organizations. By focusing on orchestration, Blue Prism helps customers move away from single process automation towards an interoperable digital and human workforce, one that delivers quickly and efficiently on key business goals such as greater productivity, greater ROI and improved customer experience. Blue Prism’s 98% customer revenue retention rate further demonstrates the trust and belief of its customers in Blue Prism products and service provision.
 
“Zurich Insurance UK has stayed with Blue Prism for a multitude of reasons, in particular because of the high level of service we receive. They provide a true partnership and have helped us achieve great success over the years. Zurich Insurance pride ourselves on our evolutionary workforce and Blue Prism have been essential in helping us achieve this,” says Stephen Aldred, continuous improvement & automation manager, Zurich Insurance.
  
Gartner, ‘Magic Quadrant for Robotic Process Automation’, Saikat Ray, Arthur Villa, Naved Rashid, Paul Vincent, Keith Guttridge, Melanie Alexander, July 26, 2021.
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