Search DubaiPRNetwork.com

Home >> Automobile

Hyundai Motor's Brand Value Rises in Interbrand's Global Ranking with Electrification, Smart Mobility Solutions

Hyundai Motor's Brand Value Rises in Interbrand's Global Ranking with Electrification, Smart Mobility Solutions

Thursday, October 28, 2021/ Editor -  

Share

Home >> Automobile
• According to Interbrand, Hyundai Motor’s global brand value rose 6.3% year-on-year to $15.2 billion in 2021, its seventh straight year among the Top 30-something brands
• Positive evaluation stems from Hyundai’s focus on electrification and smart mobility solutions, pledge to be carbon neutral by 2045 and upgraded online sales channels 
• Hyundai Motor’s efforts to bolster its brand capabilities in ways that customers value have earned it awards and accolades from organizations around the world
 
Dubai, Oct. 28, 2021 — Hyundai Motor Company today marked its steady climb in Interbrand’s Best Global Brands 2021 Rankings, placing 35th overall, up one notch from 2020. According to Interbrand’s comprehensive assessment, Hyundai Motor’s global brand value rose 6.3% year-on-year to $15.2 billion in 2021, its seventh straight year among the top 30-something brands.
 
Interbrand’s positive appraisal of Hyundai Motor is based on the company’s eco-friendly, future-oriented focus on electrification and smart mobility solutions, commitment to carbon neutrality by 2045 and creation of non-face-to-face sales channels as a preventive measure against COVID-19.
 
Since its previous Interbrand evaluation, Hyundai Motor has doubled down on vehicle electrification by spearheading development of a hydrogen fuel cell commercial vehicle ecosystem in China and Europe, supported by Hyundai Motor Group’s new HTWO fuel cell technology brand. 
 
Hyundai Motor also launched its Electric Global Modular Platform (E-GMP) and new IONIQ dedicated battery electric vehicle (BEV) brand. German automobile magazine Autozeitung ranked it at the top of its comparative evaluation of compact crossover EVs, beating models from top German brands.  
 
Hyundai Motor also launched a smart city construction project in which to demonstrate future smart mobility devices and services. This human-centered, nature-friendly enclave aims to use Hyundai’s Urban Air Mobility (UAM), robotics and autonomous EVs to address urbanization issues such congestion and pollution. By 2028, Hyundai Motor plans to have a fully electric UAM model optimized for urban operation and foresees day-to-day use of air taxis by the 2030s.
 
These electrification and smart mobility plans are bolstered by Hyundai Motor’s recent declaration at IAA Mobility 2021 in Germany that it will achieve net-zero carbon emissions throughout all stages from automobile production to operation and disposal by 2045. Hyundai’s holistic approach focuses on three pillars: clean mobility, next-generation platforms and green energy.
 
More urgently came Hyundai Motor’s proactive response to market challenges caused by the COVID-19 pandemic, such as expanding its ‘Click to Buy’ non-face-to-face sales channel to the U.S., Europe, India and other regions last year, facilitating contactless sales through Hyundai Showroom Live, and revealing new vehicle models online to prevent the spread of coronavirus.
 
This year, Hyundai Motor’s efforts to bolster brand capabilities have earned it awards in 17 categories, such as ‘Interface & User Experience Design,’ at Red Dot 2021, a world-class design award, which  also serves to boost brand value.
 

Previous in Automobile

Next in Automobile


Home >> Automobile Section

Latest Press Release

Lulu Launches Campaign to Promote Local Products

Summary of Weekly Real Estate Transactions for the Week Ending 30 November 2021.

SEHA marked Commemoration Day across its Facilities

Lincoln Marks the UAE's Golden Jubilee with a Unique View of the Country from 1, ...

The OMEGA Trésor is Enlivened With a New Malachite Dial

Union Coop Pays Tribute to the Brave Martyrs on Commemoration Day 2021

In Commemoration of the UAE's 50th National Day Ariel, Tide, and Bonux along wi ...

Kanoo Machinery Showcases Innovative Machines, Equipment at Materials Handling O ...

‘PLANET JAPAN BY M-TEchX' to Showcase Japanese Innovations at EXPO 2020 Site

Euro Cup Dragon Boat Championship to make its debut Outside of Europe at Dubai's ...

Fatima bint Mohamed bin Zayed Initiative & UNHCR raise AED 263,625 for Women & ...

Angola's First Lady Empowers Senior Citizens With Project Dikota

Sunny Varkey Launches Tmrw, a new Learning Operating System (LearnOS) for Global ...

Samsung Electronics Sold One Million Units of ‘The Frame' in 2021

Swiss Arabian Launches New Unisex Fragrance Line to Honor the Region's Heritage ...

In limelight of a new Guinness World Record PACE Education Group

Newborns in Dubai Hospitals Receive Gifts and Car Seats to Mark 50th UAE Nationa ...

NAMA Panel at Expo 2020 Promotes Gender Responsive Budgeting to Achieve Gender E ...

Joyalukkas Announces Biggest Sale of Year for 5 Days!

Samsung Announces One UI 4 Update Rollout to further Enhance Galaxy Ecosystem Ex ...