Dubai, November 03, 2021: aswaaq Retail L.L.C., the pioneering local brand delivering a top-quality retail experience in a friendly shopping environment, is set to offer an enhanced shopping experience for customers with the renovation of their Umm Seqeim, Al Warqa’a and Al Mizhar outlets and the inauguration of 2 brand new outlets at the Dubai Waterfront Supermarket and JVC Mart. The Umm Seqeim outlet will welcome customers in mid-October and the Al Warqa’a and Al Mizhar beginning of 2022. 

The revamp will feature a move to more unified branding with the signature aswaaq look and feel which brings elements of traditional Arabic souqs to offer a street-market spirit to shoppers. Each section of the market will now be named after the dedicated employees who were essential to the success of these sections from the company’s very beginnings. The new stores will also feature a larger Fish Grill section following its success in the Al Warqa’a branch. The renovated Umm Seqeim store will also feature a dedicated section of produce grown at aswaaq Hydroponic Farm. The store will also introduce a Healthy Living section featuring organic, gluten free and healthy food options for the community. The company has also partnership tied up and SHOP N SHOP with Simply Kitchen, Green Souq and Pet World to widen their product offerings.

On the occasion, Mr. Franck Rouquet - CEO - aswaaq Retail L.L.C. said; “aswaaq always been a community center and with the new plans we hope to enhance the spirit of community and offer options to bring people together. Our enhanced product offering will cater to the needs of a wider range of the community. The new openings and the store revamp came as part of our 5-Year expansion plan to expand to more communities across the emirates. We envision aswaaq as a true household name in the UAE.”

aswaaq is a local brand and is recognized as one of the most trusted retailers in the UAE. aswaaq owns and operates supermarkets and community malls located at the heart of residential communities in Dubai and Ajman.