Before the dawn of the smartphone era, manufacturers tried out a variety of different phone styles and designs to see what would stick.From candy bar phones with their clicking dial pads, to more advanced flip phones and sliders, to phones with full QWERTY keyboards.

But in those days,it was the flip phone that really stole consumer hearts: compact enough to fit in your pocket, but expandable,to give you more features.

Keeping that spirit of innovation alive,Samsung has been working hard to develop the next generation of mobile device – one that combines the power of today’s smartphone with the portability and style of the flip.

Now with this year's launchof the Galaxy Z FIip3 5G, Samsung has hit the mark, with consumers and tech enthusiasts taking notice of the device’s innovation, technological maturity, durability, and style. This combination finally led TIME Magazine to name the Galaxy Z FIip3 5G as one of “The 100 Best Inventions of 2021,” where it’s joined by the year’s most groundbreaking creations from around the world – a feat Samsung has achieved after three generations of foldable innovation.

After much dedication, the flip phone era has been reborn –with all the innovations of the modern smartphone.

TIME writes: 

“For the past few years, manufacturers have been trying to merge the functionality of smartphones with the portability of a ’00s-era flip phone—with results that were middling at best. But with the Galaxy Z FIip3, Samsung finally seems to have nailed it. The Z Flip is as compact as devices from two decades ago, only instead of a tiny display and physical dial pad, you get a vibrant 6.7-in. display, with another screen on the front cover so you can easily read messages or screen calls when it’s closed. Even better: the $999 price tag, making it the first mainstream phone with a foldable display that’s priced below $1,000.”