Nissan, Al Masaood Automobiles named as official sponsor

Abu Dhabi, January 21, 2022 - In line with sustained efforts to promote sports in the UAE as a social and national responsibility, Nissan, Al Masaood Automobiles has been named by the Abu Dhabi Sports Council as the official sponsor of the 3rd Fatima Bint Mubarak Ladies Run organised by Fatima Bint Mubarak Ladies Sports Academy.

Taking place at Al Ain Zoo on January 23, 2022, Sunday, the unique ladies-only run will feature a 3km, 5km, and 10km lap through the winding paths of the World Desert area and on to the African habitat. All runs will start and finish at the 321 Sports Complex in Al Ain.

H.H. Sheikha Fatima Bint Mubarak, Mother of the Nation, Chairwoman of the General Women's Union (GWU), Supreme Chairwoman of the Family Development Foundation (FDF) and Chairwoman of the Supreme Council for Motherhood and Childhood, is a major supporter of women’s rights, and created the Fatima Bint Mubarak Academy (FBMA) to encourage Emirati women of all ages, backgrounds, and physical conditions to lead a more active and healthier lifestyle. FMBA is dedicated to promoting women’s sports in the UAE and facilitating a safe and culturally adequate environment where women can train and play sports comfortably.

The collaboration reflects Al Masaood Automobiles’ initiatives to advance Abu Dhabi’s sporting industry to promote health in communities and help enhance the lives of citizens and residents, including women and youth.

Bachir Gemayel, Sales and Marketing Director, Al Masaood Automobiles, said: “The 2022 edition of the Fatima Bint Mubarak Ladies Run is a testament to Al Masaood’s commitment to promoting a healthy and active lifestyle among women through sports. Sports and physical activity have a positive mental and psychological impact on UAE national women, as they play a key role in boosting women’s mood, confidence, self-esteem, as well as promoting mental clarity and enhancing their overall quality of life. Through this collaboration, we are contributing to the Academy’s mission to empower women in the UAE and help instil in them the value of engaging in physical fitness and sporting events.”

“It is an honour for us to sponsor this event as we will always remain a supporter of unlocking Emirati women’s potential, revealing their creativity, and giving them the opportunity to prove themselves and move forward towards a promising sporting future. We thank H.H. Sheikha Fatima Bint Mubarak for her unconditional support for women and for allowing us at Al Masaood Automobiles to be a part of this landmark race. We aim to help advance the efforts of the Fatima Bint Mubarak Academy to put Abu Dhabi on the global map of female sports. We look forward to supporting similar initiatives in the future.” Gemayel added.

Al Masaood’s partnership with Abu Dhabi Sports Council and the Fatima Bint Mubarak Ladies Sports Academy will also help promote the UAE as a world-class hub for sporting events in the region and continue its legacy of strategic partnerships with several major global competitions.