Abu Dhabi, January 26, 2022 - Irfan Tansel, CEO, Al Masaood Automobiles, said: “Sustainability calls on all of us to take decisive steps to mitigate the effects of climate change. The private sector has responded to the call by implementing climate actions with a long-term positive impact on the environment. At Al Masaood Automobiles, we have been rolling out sustainability initiatives that reflect our core values as a good and responsible corporate citizen. Reducing our carbon emissions is integral to our Corporate Social Responsibility (CSR) programmes and makes up a large part of our social initiatives in support of the sustainability goals of the Abu Dhabi Government.  Nissan’s new Origami digital campaign is aligned with our objectives as a business enterprise that aims to give back to our society and contribute to Abu Dhabi’s shift to a net zero economy. As the authorized distributor of Nissan in Abu Dhabi, Al Ain and the Western Region, we join forces with the brand to promote noble endeavours, that will help build a more sustainable future for all of us. Like Nissan, we also emphasise the importance of implementing the right technologies and raising the environmental awareness of the people to fast-track our journey towards a greener future and more sustainable mobility”.