Dubai, UAE. March 15, 2022:   Hyundai Motor Company Africa and Middle East HQ, announced the signing a Memorandum of Understanding with Al Ihsan Charity Association and Ajman University to deliver food packages to underprivileged communities in the UAE. The initiative is a continuous campaign that will begin in the month of Ramadan. The signing ceremony was held in the presence of Shaikh Dr Abdul Aziz Bin Ali bin Rashid Al Nuaimi, CEO of Al Ihsan Charity Association, who gave a keynote speech, which was followed by speeches from the campaign partners, and a Q&A session with the students and the media.

The initiative underscores Hyundai Motor Company’s social responsibility as a mobility and sustainability solution provider. With the active partnership of Al Ihsan Charity Association, a reputable NGO dedicated to humanitarian work in the region, and Ajman University, the campaign aims to reach 250 unprivileged local and immigrant beneficiaries in rural areas in Ajman, including Manama, Masfout, and Old City.

Director Mr. Suleiman Al Zaben from Juma Al Majid Establishment, the General Distributor of Hyundai Motor Company in the UAE, spoke about the role of mobility in these charity activities, saying, 'The campaign we are launching during this ceremony meets Hyundai's sustainable development goals on several levels. By using our Hyundai mobility solutions, we will help deliver special food aid packages to people in remote areas'. 

On their part, Al Ihsan Charitable Association expressed keenness to enhance cooperation with strategic partners in implementing charitable and humanitarian initiatives, represented in the “Hyundai Continue” charity campaign in Ajman, within the framework of its social role and responsibility towards society, and based on its belief in the importance of works that would provide necessary assistance to target groups of low-income families, orphans and widows, with the aim of improving the living conditions of the poor, especially in the holy month of Ramadan, ensuring food security and meets their needs throughout the year, noting that all charitable initiatives reflect the noble human meanings, spread the values of goodness, and embody the spirit of love, It also urges them to build a solid bridge with the needy and extend a helping hand.

“We at Hyundai Motor are conscious of the responsibility to leave a positive impact on people’s lives, especially the people who have undergone difficult circumstances due to the recent uncertainty the world witnessed,” said Hyung Jung Im, Vice President of Hyundai Motor Company. “The initiative highlights our commitment to this responsibility. By utilizing our mobility solutions to create a spirit of unity and solidarity, we can give back to the people during the month of giving.”

Ajman University will be a strategic partner in the campaign by providing 25 students who will help in packaging the boxes inside the University Hall. They will also assist in delivering the packages to the underprivileged families. Additionally, Hyundai Motor Company will donate the contents of food boxes as well as provide mobility by way of a fleet of Hyundai STARIA Vans, which will carry the volunteers & the packages.

'Ajman University is committed to supporting the underprivileged and advancing sustainability through concerted efforts across a range of initiatives,' said Dr. Karim Seghir, Chancellor, Ajman University. He added, 'We are proud of this collaboration, as it proves how we are able to inculcate a sense of social responsibility among our bright and enterprising students. Congratulations to everyone involved and especially to our student volunteers, for making it happen.' 
Through this campaign, Hyundai Motor Company is also fulfilling its commitment to sustainability by reducing its environmental footprint through the use of sustainable packaging directly from the food suppliers and providing efficient transportation needs. All packages contain sustainable food that lasts for 6 months and can be used by the underprivileged to cook their meals during and after Ramadan.

Under the banner of “goodness is our destination and aim”, this initiative follows an all-inclusive operation to strengthen the connection between businesses, organizations, and local communities. The campaign reflects Hyundai’s standpoint towards the company’s global initiative “CONTINUE”, which encompasses all activities aiming to create a shared value toward a sustainable future.