Dubai, UAE: This year’s Beautyworld Middle East, the region’s largest trade fair for beauty, fragrance, and wellbeing, will be distinguished by a strong international flavour, when the three-day event takes place from October 31 to November 2 at Dubai World Trade Centre.
Organised by Messe Frankfurt Middle East, the 26th edition of the show will include a heady mix of alluring products from some of the world’s most prominent fragrance houses. With over 180 companies representing everything from raw materials and fragrance compounds to finished fragrance and packaging, fragrance is one of the strongest segments at Beautyworld Middle East which has become one of the top three beauty trade exhibitions worldwide.
A key feature of the events fragrance sector, Quintessence is returning for the 2022 edition. Featuring a bouquet of handpicked brands, Quintessence is the only showcase of its kind in the region where niche brands and creators from around the world can present their latest offerings and be discovered by leading retailers and distributors from the regional beauty and fragrance industry. Some of the 25 curated brands and creators exhibiting this year include Bois 1920, Keiko Mecheri, Amarsi, Benigna Parfums, and La Bonte.
Launched last year to mark Beautyworld’s 25th anniversary, the Signature Scent competition is also returning this year. Inspired by the essence of the region, 16 of the top international fragrance houses are challenged to design and create their own interpretation of a bespoke signature scent for the show.
Visitors will be able to cast their vote in a blind sampling, with the winner crowned as the official scent for the 2023 edition of Beautyworld Middle East.
“The UAE has a global reputation for fragrances, as it is integral to local culture and traditions. With the continued growth of the sector, we have placed a special emphasis on the fragrance at this year’s event,” said Flyn Roberts, Show Director of Beautyworld Middle East.
According to Euromonitor International, Emiratis are amongst the biggest spenders per capita on a global level on premium fragrances. Retail sales value for all fragrance products rose by 12% in 2021 to US$626 million. The highest performing category was mass fragrances are the best performing category, with retail value sales increasing by 16% in current terms to US$95 million.
Top Fragrance Houses to Participate
Beautyworld’s recognition as a world leader in Fragrance events is cemented with a line-up of some of the most prestigious global brands participating at this year’s show, including Eurofragrance (Spain), CPL Aromas (UK), Firmenich (Switzerland), Symrise (Germany), V.Mane (France) Givaudan (Switzerland) and Robertet (France) to name a few.
Eurofragrance, who has been creating perfumes for nearly three decades, will be promoting its latest range of L’Âme du Bois. Commenting on this, Antoine de Riedmatten, Global Business Unit Director of Fine Fragrance and General Manager IMEA from Eurofragrance, said; “We have exhibited for many years at Beautyworld Middle East, and it is a special event for us since we’ve been in the region for over three decades. We look forward to this event as it enables us to come face-to-face with the people that matter the most – our loyal clients”.
Perfumer of The Year to be crowned at the Beautyworld Middle East Awards
The Beautyworld Awards will once again recognize the industry’s top performers in beauty, hair and fragrance with a lavish masquerade themed gala dinner at the Address Sky View on October 31st. This year the event includes 4 fragrance specific awards including the hotly contended Perfumer of the Year celebrating the most outstanding perfumer contributing to an introduction of a new fragrance in the GCC in the last two years.
The five finalists include Ana Gomez from Iberchem, Dalia Izem from Givaudan, Gael Montero from Givaudan and two representatives from Moellhausen: Michelle Moellhausen and Dominique Moellhausen. Tickets for the event can be purchased directly from the website.
“We celebrate the fragrance industry's outstanding creative achievements and provide a fantastic forum for interaction among the world's fragrance community. We are working towards making this year's event a bigger and better experience with the goal of inspiring the world to explore the creativity and passion of the fragrance industry,” said Flyn Roberts.
