Recognising its customers’ needs to access technology and digital content in a language of their choice, Sony BRAVIA TVs provide voice assistance in Arabic

Dubai, UAE; 19 December 2022: Arabic is one of the most widely spoken languages in the world, used daily by more than 400 million people.  World Arabic Language Day is celebrated every year on 18 December, to highlight Arabic’s legacy and contribution to humanity. 
However, though Arabic is spoken by a significant number of people around the world, Arabic-speaking consumers have to overcome multiple barriers when accessing digital content. Recognising its customers’ needs to access technology and digital content in a language of their choice, Sony BRAVIA TVs provide voice assistance in Arabic, as well as 23 other languages. 

Sony BRAVIA TV users can enjoy a personalised experience by using the voice search in their own language on the award-winning TV choices. The voice-activated TVs provide a smarter viewing experience: you can now talk to the remote control in Arabic to search content, stream shows, play songs and check the weather by simply speaking into the microphone of their smart remote. 
Viewers can also talk directly to their TVs, thanks to the hands-free voice search available in selective models. The voice-activated TV can even dim the lights when connected to smart home devices, manage tasks and personal calendars. 
By using the Arabic Voice Search on Sony BRAVIA Android TVs enabled, Arabic speaking viewers can enjoy a personalised experience and a wide selection of entertainment to suit their tastes. 

The Sony BRAVIA Android TV offers visuals, smart features and compatibility to various web apps on its latest TVs, all of which can be viewed in Arabic as well. With its amazing image processing and partnership with Google’s Android, Sony BRAVIA Android TVs boast class-leading picture and sound quality with several exclusive technologies and features designed to create the most immersive visual media experience possible. It offers the Netflix Calibrated Mode specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master.