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SPORTMAX PreFall 2023 Collection

SPORTMAX PreFall 2023 Collection

Thursday, January 26, 2023/ Editor -  

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The essence of a wardrobe. A new Classicism comes to fruition via archetypal pieces, envisaged with minimal, androgynous, and timeless allure. 

It’s the Sportmax 2023 Pre-Fall collection, a sequence of wearable novelties that embodies the perfect creative clash between a utilitarian and intimate aesthetic. Through this union, a fresh, easy Core Wardrobe comes to life.

The back-to-the-basics revival sees the return of classics such as the trench, the bold-shouldered masculine blazer, bow-collared button-down and pleated trousers. Reinterpreted with a subtle dash of irreverence, each garment is transformed from something evergreen to
a hyper contemporary item. The two seemingly distant worlds of daywear and eveningwear collide in a dialogue infused with dashes of ever-evolving glam, constantly at play with irony and deliberately kitsch references.
The absolute simplicity of a two-button jacket marries the sharp sensuality of a mini wrap skirt, or a knee-length slip dress embellished with a lace-trimmed slit. The cocktail dress is put forth with a bare shoulder design that comes alive at the fringe with feather trim.

The white shirt is enhanced with exaggerated cuffs that cover the hands, as well as an ultra-sophisticated, floor-sweeping sleeveless party dress, in a linear silhouette fashioned in the purest of form.
Accessories alternate between high-heeled moccasins with a large square buckle and à la garçonne flats.


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