HOOF Café's Ongoing Journey: A Commitment to Sustainable and Ethical Coffee in the Middle East
Dubai, United Arab Emirates, July 2023: Hoof Café, the home-grown café founded by three Emirati friends who share a passion for horses, show jumping, and specialty coffee, continues its commitment and profound art of sourcing and brewing coffee, with a particular emphasis on sustainability and ethical practices.
Recognizing that the journey from bean to cup greatly influences the taste, quality, and impact on communities and the environment, Hoof Café embraces the role of a coffee connoisseur with a profound commitment to sustainability and ethical sourcing. Each cup of coffee served becomes an ambassador of change, embodying the belief that exceptional taste and social responsibility can coexist harmoniously.
From its origins in Sharjah, Hoof Café has quickly become a sought-after destination for coffee enthusiasts. The café's superior coffee beans are sourced from thirteen countries and roasted by Archer's, ensuring an unparalleled coffee experience for its customers. Operating six branches across Sharjah, Ras Al Khaimah, and Dubai, Hoof Café is elevating the specialty coffee experience in the United Arab Emirates.
At the heart of Hoof Café's pursuit of excellence lies a deep understanding of the importance of sourcing. The café meticulously chooses ethically sourced coffee beans that are cultivated and harvested with care and sustainability in mind. The café offers an array of artisan coffees powered by Archers Coffee, a renowned provider of ethically sourced coffee beans, commitment to supporting fair wages, promoting biodiversity, and minimizing environmental impact aligns with the ethos of Hoof’s sustainability and ethical sourcing core values.
Hoof Café's commitment to sourcing extends to its selection of single-origin beans from thirteen countries, including Brazil, Ethiopia, Costa Rica, Panama, Guatemala, Honduras, Colombia, Burundi, Rwanda, El Salvador, Kenya, Ecuador, and Yemen. The cafe is one of the few coffee shops with the highest-quality and most varied selections of specialty coffees in the Middle East, with close ties to numerous award-winning coffee producers such as Lamastus Family Estates, Savage Coffees, Daye Bensa, and Cafe Granja La Esperanza.
The café's rotation of coffee selections between micro-lots and competition coffees, scored between 88 and 90+ following SCA protocols, positions it as one of the Middle East's premier coffee shops. Hoof Café takes pride in its extensive selection of specialty coffees, allowing customers to experience a wide range of flavors and aromas. From fruity and high acidity to chocolaty and full-bodied, Hoof is driven to help customer discovery of various tastes and blends of the world to delight patrons with each cup.
The difference between an ordinary cup of coffee and an extraordinary one lies not only in its flavor but also in the impact it leaves on the world. Sustainability and ethical sourcing form the cornerstone of this distinction. Ethically sourced coffee beans, nurtured through environmentally friendly farming practices, yield flavors that dance on the taste buds with unparalleled vibrancy. Moreover, they empower communities, enabling farmers to improve their livelihoods and invest in sustainable farming methods. Hoof Café celebrates the dedication and craftsmanship of coffee farmers bridging the gap between producers and consumers.
Hoof Café's dedication to sustainability goes beyond ethically sourced coffee beans. The café has implemented various initiatives to reduce waste, conserve energy, and promote recycling. By using eco-friendly packaging materials, adopting energy-efficient equipment, and educating staff and customers on sustainable practices, Hoof Café strives to minimize its environmental footprint and foster a culture of sustainability. Furthermore, the café takes pride in educating both its staff and customers on sustainable practices, inspiring a ripple effect that extends beyond its walls.
'We believe that every cup of coffee should tell a story—an inspiring tale of sustainable sourcing, ethical practices, and the commitment to creating positive change in the coffee industry,' Salem Al Suwaidi, Co-founder of Hoof Café. 'By partnering with producers, we are not only offering our customers an exceptional coffee experience but also inviting them to be part of a movement that supports a more sustainable future.'
Hoof Café also captivates visitors with its ambiance adorned in soothing neutral tones. Beyond the visually pleasing environment, the café provides a gastronomic journey, featuring outstanding breakfast options, delectable pastries, delightful lunch bites, and, of course, the perfect cup of coffee. The selection of drinks include espresso base, signature drinks, manual brew, and non-coffee drinks; each served with passion as a by-product of its farmers, roasters, and baristas that each honed their crafts throughout the years.
Hoof’s Misk, Sharjah and Dubai Mall branches recently celebrated their one year anniversaries as the local specialty coffee cafe has plans to expand further across the seven Emirates in the near future.
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