A new chapter was etched in the pages of Panerai history on November 3rd as the one- of-a-kind Radiomir Guido Panerai & Figlio timepiece was sold at a notable final price at Phillips in Association with Bacs & Russo, during The Geneva Watch Auction: XVIII at La Réserve Genève. This 1-of-1 model, a peculiar reinterpretation of Panerai's emblematic Radiomir, captivated bidders and fetched a record sum of CHF 355,600 (USD 392,121; € 369,006) including buyer's premium, highlighting its historical value.

Enclosed in a 47mm cushion shape casing - made of Panerai PlatinumtechTM - the timepiece presents a conical screwed crown and solid welded lugs. Through the domed sapphire crystal, a sandwich dial emerges bearing the Officine Panerai inscription and the Marina Militare logo paired with gold-coloured hands and small seconds at the 9-hour mark. 

All proceeds, including Phillips' Buyer's Premium, were donated to UNESCO's Intergovernmental Oceanographic Commission (IOC-UNESCO).