Search DubaiPRNetwork.com

Dubai and UAE

Monday, April 15, 2024/ Editor

Home >> Real Estate and Construction

Majid Al Futtaim Shopping Malls appoints Memac Ogilvy as lead creative agency across GCC

Home >> Real Estate and Construction

Agency will partner with the innovative UAE-based brand to ideate and develop holistic creative campaigns and content across all media.
 
[Dubai, UAE – April 15, 2024] -
Memac Ogilvy announced today that it has been selected by Majid Al Futtaim Shopping Malls, as its new strategic and creative agency of record in the GCC. As Majid Al Futtaim’s strategic partner, Memac Ogilvy will ideate and develop creative campaigns and content across all media and manage the retail giant’s social media engagements across malls in their respective markets, specifically UAE, Bahrain and Oman.
The agency will be responsible for driving improved online engagement and conversion on social media, ensuring a wholistic approach to their creative campaigns across the portfolio of 24 outlets, including City Centre malls and the flagship luxury destination, Mall of the Emirates in Dubai. Memac Ogilvy was awarded the business after an extended and competitive pitch process.
Hadi Ballout, Managing Director, Advertising – UAE, Memac Ogilvy, said: “Coming out of a long-standing business relationship, the Majid Al Futtaim team is looking forward to a fresh start with a new agency, as we further build brand equity through a seamless alignment of all marketing communication collateral.
“During the pitch process, our client was particularly impressed with our strategic and creative approach to City Centre's new brand campaign, which aims to roll out later this year, as well as with the agency’s impressive social media and channel management credentials.” 
Ghassan Maraqa, CEO MENA, Memac Ogilvy, added: “Majid Al Futtaim is an iconic UAE brand, that in just under 30 years has become the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.  
“We are honored to partner with their shopping malls division, as they continue to innovate and expand, and look forward to an active relationship, where our dynamic and agile approach will create campaigns to drive revenue and overall business growth.”

 

 

Share


Previous in Real Estate and Construction

Next in Real Estate and Construction


Home >> Real Estate and Construction Section

Latest Press Release

Ardee Announces Sales Launch of AED 70 Million Super Mansions at Fairmont Residences Al Marjan Islan ...

Hourglass cosmetics redefines the art of self-expression with the launch of an innovative eye collec ...

Emirates expands its Premium Economy offering on services to Male and Colombo

du launches Experience X internship program to empower UAE national youth

Experience Art, Adventure, and Heritage at Dubai Culture's Summer Camps 2025

DAFZ Announces Opening of Fakeeh Health's First Smart Clinic in Dubai

Hamdan Bin Rashid Al Maktoum Foundation Launches Summer Camp 2025 for Gifted Students under the Them ...

Al Masaood Automobiles Offers Exclusive First Look at 2026 Nissan Patrol NISMO Following World Premi ...

Mohamed bin Hadi Al Hussaini, Pakistan's Minister of Finance discuss ways to enhance cooperation in ...

UAE Circular Economy Council discusses policies to accelerate shift to circular models and expand bi ...

Big Wins Continue with PrivilegePLUS at Mercato & Town Centre Jumeirah!

Dubai Customs hosts Sheikh Mansour bin Ibrahim Al-Mualla to discuss ways of cooperation and strength ...

Christophe Robin's Summer Travel Essentials for Good Hair Days

Dubai Municipality and Parkin sign agreement to enhance the efficiency of public parking infrastruct ...

Dubai Airports launches DXB Greet & Go: a smart, QR code-based pickup service at Terminal 3

Dubai Sports World Returns for Action-Packed August Edition

The World Between Lines and Symbols: An Interactive Art Workshop at Mohammed Bin Rashid Library

Malls Across Dubai Come Alive This DSS With Non-Stop Entertainment, Unbeatable Prizes, and Endless S ...

Emirates A350 debuts in Dammam

Emirates Post collaborates with Dream Dubai to launch AED100,000 prize campaign to celebrate UAE's Y ...