Search DubaiPRNetwork.com

Dubai and UAE
Home >> Automobile and Motoring

Ford Middle East achieves highest first-quarter sales since 2016

Ford Middle East achieves highest first-quarter sales since 2016

Tuesday, November 12, 2024/ Editor -  

Share

Home >> Automobile and Motoring
  • Ford continued strong 2023 momentum into 2024, achieving 29% year-on-year growth in Q1 2024
  • Ford Territory was the brand’s best-selling SUV across the Middle East
  • Ford Everest sets new sales record for March 2024

Dubai, United Arab Emirates, May 16 2024 – Ford Middle East has carried forward its robust 2023 sales momentum into the first quarter of 2024, recording 29% year-on-year growth in Q1 – the highest since Q2 of 2016 – with the Ford Territory, Everest, and Taurus driving the GCC to impressive sales and market growth for the brand. 

The Ford Territory played a pivotal role in the brand’s success. It was Ford’s best-selling SUV across Kuwait, Bahrain, Iraq, Oman, Qatar, Saudi Arabia, and the UAE – less than 18 months after its launch.

The Ford Everest also enjoyed a growing launch momentum through Q1, with a record sales month in March 2024 solidifying its position as Ford’s third volume pillar in the Middle East.

In the sedan category, Taurus retained and built on its popularity in the GCC, particularly Saudi Arabia, where Ford’s Brand Health Report saw improvements in perceptions of the brand’s competitiveness in terms of quality, authenticity, and trustworthiness.

“While our sales and market share grew over the first quarter of 2024, we continued our close collaboration with our valued distributor partners,” said Ravi Ravichandran, President of Ford Middle East.

“Our remarkable Q1 performance is a testament to the effectiveness of our Distributor Center of Excellence model – which has been instrumental in driving our business turnaround. By collaborating strategically with our distributor partners, we’ve been able to prioritize customer satisfaction, streamline operations, and uphold a culture of excellence across the region.”

With markets such as the UAE, Saudi Arabia, and Kuwait demonstrating strength and consistency, Ford Middle East saw its market share progress by 0.5% year-on-year across the region.

Ford Middle East has ambitious plans for the rest of the year. “We aim to leverage growth opportunities offered by new nameplates sch as the all-new Ford Everest and Lincoln Nautilus,” said Ravichandran. “We’re focused on maintaining the positive momentum we’ve witnessed with Territory, in addition to getting ready to bring a new Ford F-150 to the region.”

The company is also laying the groundwork for the 2025 launch of its first EV in the Middle East, part of Ford’s long-term goals outlined in its 2024 Integrated Sustainability and Financial Report.

“Ford Middle East will continue developing a robust sales and production plan for 2025, while also prioritizing customer satisfaction as a key pillar of our strategy – we recognize that customers are our biggest advocates, and will always strive to treat them like family,” added Ravichandran.

“We’re also seeing a sustained appetite for Ford Performance-driven power among consumers here, and I’m proud that ours is the only region home to all three Raptor nameplates – F-150, Bronco, and Ranger.”

This year, Ford celebrated the 60th anniversary of another icon, the Mustang. “The legendary muscle car has a strong following here in the Middle East, and we just recently launched the all-new Mustang Dark Horse,” said Ravichandran.


Previous in Automobile and Motoring

Next in Automobile and Motoring


Home >> Automobile and Motoring Section

Latest Press Release

UAE among nations with the lowest tuberculosis rates

Sukoon takaful returns to profitability with strong 2024 results

DAE Announces Completion of Aeromexico Boeing 737 MAX Mandate

RTA Opens Three-Lane Bridge to Enhance Traffic Flow from Infinity Bridge to Shei ...

The Mohammed bin Rashid Al Maktoum Creative Sports Award congratulates Kirsty Co ...

Majra– National CSR Fund successfully hosts ‘Impact Lab', unites influential lea ...

Mohammed Bin Rashid Library & Kuttab Publishing Celebrate Literature & Creativit ...

UNICEF, A2RL & DCL Drone STEM Program Equip 100 UAE Students with Future-Ready S ...

Ministry of Finance Achieves a Major Milestone in eInvoicing System with New Min ...

Al Tadawi 1 crowned champions of Nad Al Sheba Sports Tournament

Response Plus Medical and its subsidiary Prometheus to boost emergency response ...

Department of Government Enablement – Abu Dhabi promotes teamwork among governme ...

Casio unveils G-SHOCK Collaboration with BarbieTM

Dubai Health Authority Organises Ramadan Evening on the Importance of Family Bon ...

Emirates Franchise recognised by World Franchise Council as approved entity in U ...

DWTC Welcomes 2.65 Million Attendees in 2024, Reinforcing Dubai's Global Leaders ...

Beauregard Lim Wins AED 1,000,000 in The UAE Lottery's Latest Draw

Mohammed Bin Rashid Library Discusses “Lakanod” in Line with Holy Month of Ramad ...

Diamind unveils the celestial collection: the ultimate eid gift guide

flydubai welcomes on board the UAE National Football Team