Dubai, UAE – 13 March 2025: As St. Patrick's Day approaches, Dubai's vibrant community is set to embrace the spirit of Ireland, celebrating the rich tapestry of Irish culture that has seamlessly woven itself into the cosmopolitan fabric of the UAE. This year's festivities are particularly special, as they coincide with the introduction of Velo Coffee + Protein to the Emirati market, symbolising the harmonious blend of Irish tradition and Emirati innovation.

St. Patrick's Day, observed annually on 17 March, is a global celebration of Irish heritage, characterised by lively parades, traditional music, and a shared sense of camaraderie. In Dubai, these celebrations have grown in prominence, reflecting the deepening ties between the Irish community and the broader UAE society.

The Irish presence in the UAE has a storied history, with notable figures like the late Colm McLoughlin, who passed away in November 2024, leaving an indelible mark on the nation's retail landscape. McLoughlin's leadership transformed Dubai Duty Free into a global retail giant, exemplifying the entrepreneurial spirit that many Irish expatriates have brought to the Emirates.

The launch of Velo Coffee + Protein in Dubai serves as a testament to the enduring relationship between the two nations. This innovative beverage combines the rich flavours of 100% Arabica beans with the nutritional benefits of high-quality whey protein, catering to the health-conscious and dynamic lifestyles of Dubai's residents. It embodies the fusion of Irish craftsmanship with Emirati aspirations for wellness and modernity.

As Dubai's residents and visitors come together to celebrate St. Patrick's Day, the introduction of Velo Coffee + Protein offers a new way to experience the essence of Irish culture, blending tradition with contemporary tastes. It's a reflection of how cultural exchanges continue to enrich the UAE's diverse community, fostering connections that transcend borders.