• In 2025, FRED begins a new chapter for its iconic collection: Force 10 Rise. 
• A new radiant & feminine jewelry collection with a unique design that highlights FRED's bold creativity.

A tribute to the founder's deep love for the sea, Force 10 captures the bold and visionary essence of FRED. Iconic for its distinctive design and timeless elegance, this must-have collection has left an indelible mark on the history of jewelry. Born nearly 60 years ago from Fred Samuel and his sons' shared passion for sailing, this collection has grown into a timeless emblem of courage and  determination. This year, FRED continues to shape the history of Force 10 and unveils Force 10 Rise. These creations embody strength and resilience, driven by that inner force within us all, inspiring us to push beyond our limits.

Inspired by the aesthetics of one of its signature Force 10 High Jewelry sets, the Maison has created a true style manifesto. Force 10 Rise expresses itself through a combination of powerful, assertive codes: the emblematic cable and buckle. This time, they are presented together in a new duo with the buckle adorned with a diamond pavé and highlighted with a line of diamonds.

A delicate interplay of organic and rectilinear shapes, these three rows of pink or white gold together create a perfect harmony.

Its bold graphic design takes on a whole new dimension in a band ring. On the finger, this striking piece of jewelry reveals its charisma. FRED is also adding a new necklace to its repertoire. Pieces that can be worn on their own or stacked to create a cascading motif in different colors of gold to suit your mood. Two pairs of earrings lend the Force 10 Rise design an unexpected twist. Available in a half-moon shape or as hoops, they offer a geometric and contemporary aesthetic. A variation to be discovered on an ear cuff, to be positioned wherever you wish to create multiple looks. Alone or combined, these earrings can be a joyful mix and match, bursting with modernity. Infusing its iconic collection with fresh energy and a contemporary vision, with Force 10 Rise, FRED invites you to assert your singularity, to write your own story with elegance and determination.

Audacious, feminine and luminous, Force 10 Rise is the emblem of a reinvented icon that invites us to embrace all challenges by awakening our inner strength. A new creation that sparkles and resonates with the personality of FRED, The Sunshine Jeweler.

Audacious, feminine and luminous, Force 10 Rise is the emblem of a reinvented icon that invites us to embrace all challenges by awakening our inner strength. A new creation that sparkles and resonates with the personality of FRED, The Sunshine Jeweler.