Max Factors Iconic Crème Puff Celebrates 60 Years Strong with A Golden New Look

After 60 years of providing women with perfect skin and a touch of glamour, Crème Puff – Hollywood's iconic and best-kept secret for perfectly even, instantly radiant skin since 1953 – now features a new golden case, resonating elegance, luxury and freshness

Dubai, UAE, December 2013: This year marks the 60th anniversary of a true beauty icon – Max Factor's Crème Puff, the classic all-in-one compact powder for any occasion. To celebrate this milestone, Max Factor, ‘the make-up of make-up artists', has re-launched the product with a golden new look. Beaming of elegance in a new golden case, Crème Puff is a medium to high coverage powder, which promises a radiant, luminous and flawless finish. A multi-tasker, it can be used over moisturizer, foundation or as an all-in-one make-up item.

While Crème Puff now features brand new golden packaging, the product's revolutionary formula is still very much the same. Its remarkable light-reflecting particles create a soft, subtle glow and hide imperfections for an instantly radiant and perfectly even finish. The product's groundbreaking legendary fragrance, reminiscent of old Hollywood glamour, has also remained intact.

“A flawless finish is a must for any glamorous look and Crème Puff is a true glamour essential,” says Pat McGrath, Max Factor's Global Creative Design Director. “This ultimate classic powder is so versatile: the formula has millions of light reflective particles so skin stays matte yet looks lit from within.”

Crème Puff was first introduced in 1953 for gorgeous film stars to hide their spots and imperfections. It was the first all-in-one blend of creamy make-up base and powder. And, as soon as the must-have product hit the market more than six decades ago, it took Hollywood by storm, offering the industry's most glamorous stars immaculate coverage, a luminous glow and a radiant, even finish.

From the moment Mr. Max Factor arrived in America in 1904 he set about redefining glamour, developing innovative new products and techniques, elevating the craft of make-up artistry in the eyes of the world. From then onwards, he came to build a glamour legacy which still guides everything the brand does today. In fact, in Hollywood's Golden Age, when it came to make-up only one name was on the lips of the stars and that name was Max Factor. It was, in fact, Max Factor himself who coined the term ‘make-up' and in 1969, he was even honored with a star on the Hollywood Walk of Fame.

A visionary make-up artist, wig maker and inventor, Max Factor was known for creating the signature looks of the era's most famous icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. Still, he believed that glamour isn't something you're born with, it's something you create – leading him to share his make-up beauty secrets with women worldwide.

Throughout the century, he combined science and make-up artistry to create market-leading, iconic products, such as the brand's Crème Puff, empowering any woman to be glamorous if given the right tools and skills. Today, Max Factor's pioneering glamour vision continues to be brought to life through the work of Max Factor's Global Creative Design Director, Pat McGrath, and Max Factor's global network of make-up artists.

“Creme Puff has the original vintage smell that is so unique in today's cosmetics industry,” said Joelle Mardinian, Max Factor Regional Creative Director. “What I love about this iconic powder is the lightness of it - yet still it gives a flawless finish to any make-up look, while still keeping the radiance of the skin and adding light to the face. It comes in amazing shades, and the light texture is good enough to also apply over concealer, without making it look cakey.”

Max Factor's new iconic Crème Puff is available in the UAE and Saudi Arabia from December 2013, with the following RRP and shades:

Max Factor Crème Puff is available in the UAE in the following shades and with an RRP of 28 AED.*