- Invitation only event to promote Qatar and the Middle East’s luxury travel offerings to the world - –

(Dubai, 26 February 2014) TTG MENA – organiser of the Middle East Luxury Travel Show (MELTS™) – officially announced today that the Qatari capital of Doha will become the inaugural host city for the luxury travel specific exhibition and conference, to be held from February 15 – 18, 2015. The four-day invitation only event will be held at Doha’s Katara Hall within the Katara Cultural Village and is set to become the premium event for Middle Eastern destinations, hospitality brands, tour operators and airlines to promote their high-end offerings to luxury outbound tour operators, business travel agencies, conference and event organisers, and incentive, wedding and meeting planners from around the world.

Alexandra North, General Manager – Events & Communications, TTGMENA commented on the announcement: “We are thrilled to bring the region’s first luxury travel focused business platform to the burgeoning city of Doha in Qatar. Both selectively invited exhibitors and hosted buyers have conveyed their deep interest in attending the exhibition for its business development opportunities, as well as using it as an opportunity to discover the luxury travel attractions and experiences that Doha has to offer”.

MELTS™ was established with the clear objective of providing opportunities to explore and discover the latest trends and offerings for high end travel experiences across the Middle East, as well as increase international visitors to the region. In a concerted effort to distinguish itself on the luxury event landscape, MELTS™ aims to provide an elevated business-to-business platform that is innovative, inspiring, creative and result-driven, with the structured four-day programme including elements such as; an enrichment conference, three days of pre-arranged meetings, three evenings of networking in some of the finest and most inspirational venues in Qatar, a presentation programme and pre-show familiarisation trips.    

Added North: “We personally connect our exclusively Middle East exhibitors with the most relevant and sought after buyers of luxury travel on the international scene. A meticulous selection process ensures that only esteemed buyers of the highest calibre are hand-picked to satisfy exactly the discerning demands of our exhibitors.”