•    Celebrate ‘Akshaya Tritiya’ with an Exquisite Jewellery Collection from Damas
•    Gift Your Loved Ones the Finest Jewels this ‘Akshaya Tritiya’ with Fabulous Offers from Damas    

Dubai-UAE: 24 April, 2014 - Damas, the Middle East's leading jewellery and watch retailer, is pleased to announce international model and Bollywood actress Nargis Fakhri as the face of the new Akshaya Tritiya campaign. In celebration of this year’s ‘Akshaya Tritiya’ festival, Damas - the Middle East's leading jewellery and watch retailer, is excited to announce a range of fabulous offers valid until the 3rd of May, 2014. 

The Akshaya Tritiya collection includes bracelets, earrings, pendants, and necklaces in a vibrant variety of precious gems and diamonds, all inspired by the glamour and colourful intensity of Bollywood.

Speaking of her engagement with the collection, Nargis Fakhri said: “I was truly inspired by the Akshaya Tritiya collection and by Damas’ initiative to create an ensemble that reflects the mood and colour of this festive period. The line’s unique fusion of scintillating stones and hues of which the dazzling diamonds are a key highlight are designed to impress.”  

Join Damas and celebrate this special day with the exquisite Akshaya Tritiya collection. Choose from contemporary expressions, discover an eternal elegance and benefit from the exclusive in-store promotions. Receive a raffle coupon with every purchase of gold or diamond jewellery worth AED1,000 for a chance to win instant gifts! 

Customers can also exchange their old jewellery for new Damas jewellery with zero deduction on the prevailing gold rate. Finally, there is also the chance to earn double airmiles on all diamond purchases, as well as prizes of up to one million air miles and a spot prize of two family holiday packages. 

Ajit George, Deputy Chief Operating Officer Damas, commented: “This is the biggest Akshaya Tritiya promotion we have ever offered. We are delighted to bring to our loyal customers a variety of attractive incentives during this year’s celebration, while continuing to meet their expectations with our superlative diamond jewellery collections. The collection is extremely elegant and bold while capturing the colourful intensity of Bollywood. Each piece is adorned with handpicked diamonds, gems and gold and crafted to perfection. We are delighted to provide our customers with yet another range of beautiful, premium jewellery in celebration of the festive occasion. The essence of the Akshaya Tritiya collection lies in its unparalleled blend of colour, glamour and the intensity of Bollywood –all of which Nargis embodies and brings to life so accurately.”

The Akshaya Tritiya collection includes bracelets, earrings, pendants, and necklaces in a vibrant variety of precious gems, diamonds and pearls, all inspired by the glamour and colourful intensity of Bollywood from five of Damas’ key brands – Ananya, Legacy, Gehna, Rangoli, and Kiku.

: The range is available in all of Damas’ stores until the 3rd of May, 2014