Dubai, November 9, 2014 - Tanagra, the leading retailer of luxury gifts and home décor in the Middle East, is proud to launch its Festive wrapping paper embellished with Swarovski crystals. The paper features a special edition Star Pendant crystal created by Swarovski for Tanagra, and is available together with crystal transfers for sparkling packaging effects. The collection is available in Tanagra stores in the Middle East from November 17, until the end of December 2014.

Renowned for introducing the concept art de vivre to the Middle East region, Tanagra expertly curates an exclusive selection of the finest gifts and home décor products from around the world. From cutting-edge contemporary to timeless chic, lifestyle connoisseurs will always find something extraordinary when browsing one of its eleven high-end boutiques—a network spanning Kuwait, Bahrain, Qatar, Saudi Arabia and the UAE.

The crystallized wrapping paper concept offers a discerning clientele the ultimate in personalized premium gift giving. It incorporates the stylish Swarovski Star Pendant, exclusively updated for Tanagra with a shimmering Metallic Light Gold effect to reflect the brand’s luxe aesthetic. Customers can choose to re-use the pendant for festive home decoration, or to wear it as a chic pendant necklace. As the first of the Tanagra special editions, it is a highly collectable piece.

Crystal Dots, a new transfer created especially for Tanagra, is also featured in the crystallized holiday season collection. It has been designed by Swarovski to illuminate the premium packaging with a beautiful scattered sparkle effect. Glittering snowflake transfers applied to shopping bags complete the dazzling winter wonderland ambiance.

Carla Daaboul, Tanagra’s Regional Marketing Director, says: “Tanagra is thrilled to embark upon this inspiring first-of-its-kind partnership with Swarovski, a world-class brand that shares the same high standards of exceptional quality matched with unrivalled style. Our crystallized wrapping paper is a unique and luxurious way of gifting to your loved ones during the festive season.”