Dubai - June 3, 2015: From the shelves of your local grocer to the center of one of the region’s leading fashion and home retailers, Vimto invites you to a one-of –a-kind experience this Ramadan. For the first time ever, Vimto and Bloomingdale’s - Dubai give you more ways to share the spirit of the holy season with limited edition, personalized Vimto bottles.

The unique package will available in the Middle East exclusively at Bloomingdale’s-Dubai from June 4 until July 30, 2015.  Vimto fans will enjoy the dedicated Vimto customization station located in the Home store on the Lower Ground Floor in The Dubai Mall.  This pop-up  will offer customers the unique opportunity to customize their own version of the iconic glass bottle of Vimto with their choice of name on the famous Vimto label, each packaged in a limited edition gold and burgundy, Arabesque-inspired gift box. The bottle and box together will be available for AED 35. 

Whether purchasing for a loved one or a dear friend or as a personal trophy, customers are encouraged to share their personalization experience with the dedicated hashtag, #MyVimto --- echoing the ethos of the campaign.

First introduced to the region in 1928 by the Aujan family, the Vimto brand has become synonymous with Ramadan.  The brand has carved its love into home and onto Iftar tables for generations. It has rapidly become part of the region’s heritage and a Ramadan tradition closely associated with family, bonding, and the everlasting sweetness of togetherness. Produced using a secret recipe, this unique fruit cordial --- distinct in its red color and energy boosting effects --- makes it the perfect drink after fasting all day.