Search DubaiPRNetwork.com

Home >> Entertainment

MENA region is the fastest growing consumer of videos on Facebook

Sunday, June 7, 2015/ Editor -  

Share

Home >> Entertainment
  • Facebook now receives 4 billion video views per day globally with Middle East recording a viewing per person as two times than the global average.
  • More than 75 per cent of videos views on Facebook occur on mobile devices

Dubai, 07 June, 2015 – As the newsfeed on Facebook is increasingly transforming into the new center of discovery for people worldwide, there is now a greater opportunity for marketers and brands to leverage on the power of video in their digital campaigns. Delivering a talk at a recently held summit in Dubai, Jonathan Labin, Head of Facebook, Middle East, North Africa and Pakistan, revealed that videos on Facebook now receive 4 billion views per day globally and the MENA region surpasses the rest of the world as the consumption of videos in the Middle East per person is two times the global average.

Commenting on the explosive growth of videos in the MENA region, Labin said, “As we continue to witness the remarkable growth of videos on Facebook, the consumption of videos per person in the Middle East on Facebook is more than that in any other region in the world.”

Labin further shared, “Five years ago, people mainly shared text updates on Facebook. Over the last few years, pictures had dominated the newsfeed, but now video is becoming more and more important. A leap from 1 billion daily video views in 2014 to 4 billion daily videos views this year demonstrates the massive expansion of video consumption on Facebook, with the vast majority of videos views occurring on mobile.”

Globally, mobile accounts for 75 per cent of the total video views on Facebook. With a seismic shift to mobile, it is of growing significance to marketers to cater to a mobile-first generation of consumers. With a 1.44 billion strong global community actively engaging on Facebook every month, the newsfeed is a great source of discovering content, particularly videos on mobile.  By embracing mobile and leveraging on the power of video, marketers can now deliver powerful brand stories to right people at the right time and place.


Previous in Entertainment

Next in Entertainment


Home >> Entertainment Section

Latest Press Release

Global Citizen Forum Launches Early Registration to ‘the Future in Motion'

ODORA PERFUMES opens its doors in MIRDIF CITY CENTRE

Aster DM Healthcare Set to Serve World Tourists, Global Showcase at the India Pa ...

Finnair and Turkish Airlines Launch Code Shares, enabling more Choice for Travel ...

Natuzzi Italia Super DHF Discount ‘Made in Italy' products from the House of Nat ...

Airbus to Deliver U.S.- Completed Commercial Aircraft with Sustainable Aviation ...

Society of Petroleum Engineers' Conference Underlines Importance of Accelerating ...

Sami Al-jaber Joins Adidas Family as Latest Brand Ambassador

Sharjah's Leadership in Nurturing Entrepreneurial Talent and Innovation Endorsed ...

Samsung Electronics Wins 48 Awards at IDEA 2021

Etihad Airways Launches Exponential Abu Dhabi – With Complimentary Expo 2020 Tic ...

Majority of UAE Businesses don't Strictly Apply Customer Data Protection Policie ...

Joy and Optimism Inspire Titan's Latest Watch Collection for Women

Milan, 16th November 2021: New Maserati Grecale Global Premiere

Majid Al Futtaim Lifestyle Launches the First Newly Designed LEGO® Certified Sto ...

Jaguar Partners With 4th Floor Creative and Artists Disciples and Pip Millett to ...

Advanced Digital Technologies Hold the Key to Meeting Energy Industry's Decarbon ...

DHA Launches Post-COVID-19 Clinics

Serta brings Luxurious Comfort to DHF 2021

Banks across Africa Turn to IBM Hybrid Cloud and AI Solutions to Accelerate Digi ...