Dubai UAE, November 14, 2015: In 1998 La Prairie introduced Skin Caviar Luxe Cream, marking a milestone in skin caviar research. It was a landmark launch in luxury skincare, most notably featuring a product centered around a rare and precious ingredient: caviar. Identified as one of the more expensive creams on the market, Skin Caviar Luxe Cream experienced a complete sellout in just a few short months after debuting, as retailers and consumers worldwide placed a high demand on the lavish lifting and firming formula. Ever since, Skin Caviar Luxe Cream has been revered as the pinnacle of luxury, efficacy and innovation in skincare, and it remains among La Prairie’s best-selling products year after year.

Now, women’s needs and desires for textural choice have inspired La Prairie to create a beautiful new addition to the Skin Caviar Collection with Skin Caviar Luxe Cream • Sheer. The lavish lifting ability of Luxe is now available in two distinct forms – Cream and Sheer – identical in effectiveness, individual in texture.

The revolutionary “Luxe Cream” formula is enriched with a nourishing, firming complex that stimulates the production of collagen, as it prevents further loss.
Why did La Prairie decide that now was the right time to offer a new texture of its best-selling product? Margaret Edelman from La Prairie’s Product Development Group states, “Offering the Sheer formula is a statement reflective of our global representation as a brand. We are sold worldwide and it represents our dedication to our customer’s values and preferences, offering her the same iconic product wherever she is, with the same efficacy, in the texture she loves best. It’s giving her the luxury of having options.”

Skin Caviar Luxe Cream • Sheer boasts a luxe, yet lightweight texture that glides effortlessly onto skin. Powered by a potent concentration of precious caviar extract and our exclusive Cellular Complex, Skin Caviar Luxe Cream • Sheer lifts and firms as it recontours and redefines.

Never before have the Skin Caviar Collection’s firming and lifting results been more legendary. Unanimously seen by women, proven by advanced instrumental analysis, confirmed by expert clinical grading. As early as four weeks in, new skin elasticity, firmness and tone are revealed.

As the indulgence of using our new sheer and weightless formula continues, so do the unparalleled skin improvement results: in just 8 weeks, significant lifting in the cheek area and jaw line appears.

A new Skin Caviar legend is born. Nourish your skin, and seduce your senses with Skin Caviar Luxe Cream • Sheer.

How to apply:

• After cleansing and toning, apply to face, neck and décolleté. Avoid eye area. Use over Skin Caviar Liquid Lift, Skin Caviar Crystalline Concentre or serum of choice.
• Use morning and evening.

KEY INGREDIENTS

Caviar Extract
Rich in amino acids, vitamins and minerals, it is a source of natural compounds required for the structure and vitality of healthy skin. Offers unparalleled firmness, protection, nourishment and energy to the skin.

Malt Extract
Help protect collagen by inhibiting the collagen degrading enzyme MMP-1, leading to extended skin firmness.

Moisture Binding Complex of Red Seaweed Extract, Hyaluronic Acid, Polyglucuronic Acid and Polysaccharides from Marine Sources
Instantly hydrates, soothes skin, leaving it feeling moist and refreshed.

Brown Seaweed Extract
Helps to inhibit tyrosinase activity for a more even, luminous, smoother, clearer complexion.

Sage, Marigold and Arnica Extracts
Plant based ingredients; provide anti-irritation benefits to the skin.

Vitamins A, C and E
Provides anti-oxidant protection.

La Prairie’s Exclusive Cellular Complex
A scientific signature from La Prairie, a closely held secret for nearly four decades. This proprietary complex has been at the heart of every La Prairie skincare formulation since the beginning. Our exclusive Cellular Complex uses cutting-edge biotechnological research to give new life and energy back to the very cells where beauty begins. It targets essential cells and components of the extracellular matrix, for a rejuvenated skin appearance.