For him: ARMAND BASI WILD FOREST.  WILD NATURE

WILD FOREST is the new masculine fragrance by ARMAND BASI, inspired by one of nature’s most noble elements: wood. An elegant and natural material that, when manipulated by man and technology, is a basic element of urban life. 

An imaginary refuge that exists inside man. The place where he finds his own dimension in the face of nature. The beauty of the material in its original state, transformed by man and technology. The elegance of a unique, malleable and primitive material. Wood as the ultimate example of nobility and authenticity: both an urban element and a symbol of modernity and progress.

The Armand Basi man possesses a natural, innate elegance that emerges through his own relationship with nature. He knows that what is natural is flawed by definition, and recognises the representation of that natural, elegant, beautiful and imperfect beauty in the wood. 

In a stressful world, WILD FOREST is his refuge, the place where he can find his inner self and free his most genuine and wild side. It might be a forest or a cabin but above all, it is a place that exists in his mind. An intimate, warm and personal oasis.

Tradition and modernity create the balance that makes up the true DNA of the Armand Basi brand. Both elements unite the urban world with the world of nature.

Nature is splendid and unpredictable. It has a life of its own. Wood is the best proof that nature is very much alive. 

Like man, it changes with the passing of time, and just like human personalities, every piece is unique. Its irregular appearance, the drawings of its inner rings trace the years gone by, the tones affected by the light, the textures that the climate adds to the bark, the cracks that break its surface, all combine to add character to this noble material, just as life gives spontaneity to the young and serenity to the old. WILD FOREST searches for an ageless man who, like wood, evolves and finds the best in each stage of his life.

But wood is also a material that is produced by transforming trees in a difficult and delicate process which is sometimes industrial and sometimes artisanal. Man and technology have evolved side by side and today, as a versatile and malleable material, wood is adapted to urban architecture and the ways and uses daily life demands of it. In this way, converted into a modern object, it unites the urban world with nature. 

Few natural materials have the same presence as wood which, due to its nobility, is a guarantee that unites tradition and quality. Wood is warm, current and modern at the same time. Elegant, beautiful and eternal.

ARMAND BASI WILD FOREST. The warmth of a wild forest. An internal refuge.

A UNIQUE OBJECT.

ARMAND BASI WILD FOREST is an ode to the imperfection of nature, conceived as a perfect object. For the first time in the history of this modern perfumery firm, we present a fragrance in a bottle made of natural wood.

THE BOTTLE

The design is the work of Antoni Arola, winner of the National Award for Design, and creator of the packaging of many of Armand Basi‘s fragrances. 
In search of greater identification with the concept of the Armand Basi brand, the wood used to produce the bottle has been subject to the Programme for the Endorsement of Forest Certification (PEFC), the main international association for sustainable forest management. Products with PEFC certification guarantee that the raw material comes from sustainable forests.
The design is pure geometrical engineering: it is a transparent glass bottle, the inside of which is embedded with a layer of untreated wood. The rectangular-shaped glass bottle has a vertical slot which, when fitted into the box, serves as a window to view the fragrance, in the shape of a slim and narrow rectangle on the right hand side of the bottle, offering a glimpse of its content.
The wooden layer is in a warm tone, like ash wood, with the wood grains clearly visible. Its surface is gently polished to seal the texture of the wood and round off the edges of the rectangle. The cap is another smaller rectangle, carved from the same wood.
Next to the glass window, whose surface is aligned with that of the wooden packaging, so that they are both on the same plane, the elegant black letters of the name of the brand and the fragrance are printed in a sober design on the outside.

THE BOX

Cardboard and decorated with a photograph from a section of a wooden log, it offers the bottle warm protection. It recreates an irregular layout of the rings which trace the passing of time inside the trunk, broken by the imperfection of a deep and darker grain, which runs diagonally across the lower part of the box.
A light smoky filter adds a grey appearance to the image, except for a rectangular area of the surface, similar to a classic label, where the photograph maintains its natural, warm tone.
Inside, the same black letters once again spell out ARMAND BASI WILD FOREST.

Packaging that is both a unique object with a surprising design and a small bit of nature.

RESINS, WOOD AND SPICES: NATURAL ELEGANCE. 

ARMAND BASI WILD FOREST is a both a modern and a classic fragrance, just like Armand Basi’s designs. Elegant and sober, it belongs to the Spiced Wood family.

It is a creation of prestigious French perfumer Nathalie Lorson, who has an extensive portfolio of successful fragrances. Lorson, who says “I try to design fragrances based on the brand’s values”, is known for her open mind and creative spirit which allow her to add a touch of harmony to each of her compositions.

ARMAND BASI WILD FOREST opens with a cloud of top notes of spices that reveal the strength of pepper combined with the elegant touch of warm, intense nutmeg.

The middle note describes the masculine character of the union between the violet leaves and the rich cedar wood. It also gives the fragrance its Mediterranean roots.

The bottom note is rich and intense, with a clear Oriental influence that is presented through hints of vanilla, softened by the smoky aspect added by leather and bold incense. Exotic patchouli and woody grey amber give the fragrance personality, which is finished off with a last hint of delicate musk.

A fragrance which transports you from the city to the forest. 

From nature to urban life. It is powerless before the noble wood and celebrates the imperfect beauty of all that is authentic and natural. Like man, like nature: ARMAND BASI WILD FOREST.

THE RANGE
ARMAND BASI WILD FOREST comes in two editions:
Eau de toilette 50 ml spray     220 AED                    
Eau de toilette 90 ml spray     295 AED        

 

For her: ARMAND BASI IN RED BLOOMING BOUQUET

AN INTENSE MELODY

Conceived as an eau de toilette intense, the new fragrance ARMAND BASI IN RED BLOOMING BOUQUET is a floral explosion, as can be seen from its characteristic almond branch, which is now in exuberant bloom.

The range of colours, always in white and red, takes on new shades. In contrast with the bright, decisive white, a new strawberry red symbolises the passion awakened by the fragrance and warms the now intense blooms on the iconic IN RED almond branch.

The branch represents nature, closely linked to the feminine spirit and to the brand. It also celebrates life, its intensity and its nuances, which appears as radiant, spirited and magical.
Its delicate quality represents femininity, but the elegance and fullness of its flowers also suggest strength and tenderness.

This new edition carries the name Blooming bouquet – a name that evokes wonderful floral compositions. The graceful almond branch has unleashed all its activity to produce a bountiful harvest with passion; it emerges as a flaming wand, passionately alight, blooming intensely.

Just like there are many different ways to interpret a piece of music, with this new edition of the fragrance, the IN RED woman reveals new facets of her character.

A very feminine woman, full of vitality like nature itself. Full of passion. Dynamic and enthusiastic. Natural and exuberant.

Intensely IN RED. Intensely ARMAND BASI.

THE DESIGN: MORE FLOWERS.

A new design puts the iconic branch from the IN RED fragrances at center stage.

The bottle

The characteristic, nearly flat, rectangular clear glass bottle now reveals a branch full of flowers sleeping inside it. Against delicate gray lines, which evoke the woody branches of the almond tree, the flower buds, tinted a daring red colour, play in the air. In this evolution, the bottle has changed, revealing its own floral richness – lively, natural, exquisite.

Inside the transparent cap which closes the rectangular bottle, the valve, in metallic red, emphasises the dynamism and vitality of this new creation.

At the bottom front, a red stripe stands out against the transparent liquid, showing the brand logo. Below, written on the glass, IN RED points to the handwritten name of this new version: Blooming bouquet. Handwritten because it is unique. Because it is different. Because it is genuine.

The packaging

With the same rectangular shape in matte white, the packaging recreates the same blossoming branch, which winds around the corners from the front, disappearing as it reaches the back.

The drawing, in red and gray on matte white, emerges behind a shiny strip, where an intense red provides contrast for the white letters of the Armand Basi name. As on the bottle, underneath IN RED appears and the handwritten name of this new version of the fragrance.

On the white tab which closes the packaging, the letters ARMAND BASI, now in red, invite you to discover what’s inside.

This updated design retains the essence and spirit of the first version, while accelerating its dynamism and reinforcing its vitality.

THE SAME MUSIC, DIFFERENT NOTES.

ARMAND BASI IN RED BLOOMING BOUQUET is a new interpretation of the classic IN RED scent. Created by Alberto Morillas, one of the greatest contemporary master perfumers, the new version belongs to the floral/woody family. It is a floral fragrance, transparent and with woody base notes.

BLOOMING BOUQUET builds on the unmistakable IN RED fragrance, maintaining its main characteristics, its essence, and adding new aspects, new accords which make it unique all over again. A genuine floral explosion full of vitality, passion and enthusiasm.

It is Blooming in its top notes, which include sparkling and citrus notes of mandarin, spicy and warm notes of ginger, along with the intensity of violet leaves; in contrast to the freshness of a watery accord.

Bouquet because it reveals rich and exquisite middle notes that combine different floral aspects, such as jasmine, lily of the valley, and rose, accentuated by a new facet: gardenia.

In its bottom notes, the fragrance delivers an exquisite composition, enhanced by warm cedar and sandalwood, with the exotic comfort of musk.

A classic with new accords. A new melody using the same familiar notes from IN RED. A more intense version, in the form of an eau de toilette intense, which accentuates the fragrance’s floral explosion.

More lively, more passionate, more enthusiastic.
 
THE RANGE
In Red Blooming Bouquet is available in two formats:
Armand Basi In Red Blooming Bouquet eau de toilette 100 ml    250,00 AED
Armand Basi In Red Blooming Bouquet eau de toilette 50 ml         185,00 AED