Indosat transforms into Indosat Ooredoo as it launches ambitious three year strategy to build Indonesia’s leading digital telco

Doha, Qatar / Jakarta, Indonesia: Indosat today became the eighth operator in the Ooredoo Group to adopt the Ooredoo brand, announcing this alongside the launch of a three-year strategy to bring digital to the people and become Indonesia’s leading digital telco. 

Since 2008 Indosat has been a pioneer for many of the initiatives offered across Ooredoo’s global footprint.  Together Indosat and Ooredoo have brought many ‘first-in-Indonesia’ opportunities to Indosat customers while also exporting several of Indosat’s successful innovative initiatives such as ideabox or Dompetku out to global markets.

Indosat Ooredoo aspires to create a friendly digital world for its customers, offering products which help them to connect more, to share more and which bring about new opportunities. 

Enabling access to this digital world, Indosat Ooredoo’s 4G-ready, LTE advanced network offers a seamless experience and some of the fastest internet speeds available in Indonesia.  Above all, Indosat Ooredoo will offer a truly digital experience for every customer with digitally enhanced shops, increased online functionality and a team of digital experts offering customers support whenever they need it.

H.E. Sheikh Abdulla Bin Mohammed Bin Saud al Thani, Chairman of Ooredoo Group, commented: “Today is an exciting day.  When we launched the Ooredoo brand we committed to using our mobile technology to bring human growth to all across our global footprint.  Indosat shares this belief and today I’m proud to see our partnership move to the next level.  The Indonesian government has a strong vision to build a digital Indonesia and connect people to the digital economy.  With the ambitious targets announced today, Indosat Ooredoo supports the delivery of this vision and will work to bring the benefits of digital to all.”

Alexander Rusli, President Director and CEO, Indosat Ooredoo said: “In Indonesia’s growing digital nation our customers expect more from us every day.  With Ooredoo we couldn’t have chosen a better partner to help bring our customers a better, stronger network, a better digital experience and liberating products and services.  The transformation we announce today is inside-out.  Alongside the new identity unveiled we have challenged ourselves to build Indonesia’s leading digital telco over the next three years.  As we start this journey we are a proud local business with global credentials, providing every one and every business access to the digital world.”

As Indosat Ooredoo, a unique identity was crafted which represents the strength of both brands. The new brand identity represents a dynamic, youthful company that will bring Indosat Ooredoo closer to its customers in an ever-changing digitally-connected world.

To guide implementation of its new vision of becoming Indonesia’s leading digital telco, and replicate the success the Ooredoo brand has achieved in other markets, Indosat Ooredoo has set itself clear business targets.  Over the next three years its goal is to become #1 by digital revenue, #1 by digital customer experience and #1 by digital brand preference.

Across its footprint Ooredoo operates in heavily youth-oriented markets, characterised by strong and rising demand for digital services.  As such, each operation that has introduced the Ooredoo brand to their market have all been able to share experiences and resources to better meet the demands and needs of customers.    

Markets that have already rolled out the Ooredoo brand recorded significant success in 2014 and 2015.  In home-market Qatar Ooredoo recorded more than 3 million customers at H1 2015, around 35% of which are using 4G and 4G+ services.  In Algeria, 3G customers reached 3.5 million within the first year of Ooredoo Algeria’s launch while in the first quarter after becoming Ooredoo Oman, the company recorded a 12% increase (yoy) in customers to 2.7 million.