Since its foundation in 1936, Maison FRED has celebrated its radiant identity as The Sunshine Jeweler, channeling a distinctive passion for light, color, and contemporary elegance. In 2025, FRED unveils a new High Jewelry collection composed of 19 creations split across two captivating chapters: 1936 and Soleil d'Or Sunrise. These creations pay tribute to the Maison's founding values: boldness, freedom, and light, while reinterpreting them for today's collectors through vibrant stones, versatile designs, and signature motifs. 

1936
The 1936 chapter honors the origins of the Maison and its visionary founder, Fred Samuel. Inspired by his early fascination with gemstones under the Argentine sun and his training about pearls and gemstones in Paris; Fred Samuel infused modernity and motion into his jewelry, forever guided by sunlight. The hallmark of this chapter is the Art Deco arch, a motif reflecting the architecture of the French Riviera and the Mediterranean. Derived from Fred Samuel's original light-driven artistry, this chapter unifies ten High Jewelry pieces set with precious stones including; a vivid Colombian emerald, a royal-blue Sri Lankan sapphire, a bold Mozambique ruby, and delicate Akoya pearls. 

Soleil d'Or Sunrise

Through the Soleil d'Or Sunrise chapter, FRED evokes the changing beauty of sunlight, from the gentle warmth of dawn to the brilliant glow of midday. Inspired by the legendary 100-carat Soleil d'Or diamond that returned to the Maison's heritage in 2021, this chapter transforms the sun's radiance into nine contemporary pieces. In 2025, FRED is infusing the solar luminosity of its famous diamond in Soleil d'Or Sunrise, a High Jewelry collection designed to be worn every day.Its nine creations with their graphic, contemporary lines play with different shades of the sun, captured at two key moments of the day: the soft, warm light it diffuses at sunrise, followed by the sparkling brilliance of its zenith. Yellow and white diamonds create shimmering draped effects in bib necklaces, rings, brooches, and transformable earrings, all designed to portray for pure elegance. 

1936 saw Fred Samuel showcase his vision of modern, free, and luminous jewelry for the very first time. Nearly nine decades later, his love of light and colors shines through in these new High Jewelry creations, where contemporary and versatile lines meet the relaxed, chic aesthetic of fluid pieces to exude a natural elegance. An iconic signature pulsating with the joyful energy of FRED, The Sunshine Jeweler.