Dubai, UAE, April 11, 2016

DARE TO PROTECT YOUR HAIR

Continuous care from head to toe

An unprecedented hair care ritual
Often forgotten in summer, hair is nonetheless left extremely fragile by repeated sun exposure along with daily contact with chlorine or sea salt. As well as offering it optimal protection from the sun, chlorine and salt with Multi Protective Hair Spray, Lancaster is introducing a new step. An oil-in-serum that takes emergency action to revive the hair fibre in just one minute: Sun Beauty Multi Oil repair.

Instant repair
Designed to work in just one minute, this unprecedented formula contains precious oils renowned for their repairing power. In addition to argan oil that helps to deeply nourish and hydrate the hair fibre, inca inchi oil coats each hair cuticle, closing its scales. 

An oil-in-serum
Applied to the lengths of dry or wet hair, Sun Beauty Multi Oil Repair offers a highly sensory feel and rapid absorption. And, as always, that inimitable scent that evokes far-off destinations and a well-deserved rest.

Haircare efficacy:

• Hair looks beautiful, magnified: 91%
• Hair seems reinforced: 90%
• Hair looks healthy: 97%
• The product protects hair from damages due to hair dryer: 97%

Application/Texture

• The application on dry hair is pleasant: 91%
• The application on wet hair is pleasant: 97%
• The absorption of the product is fast: 94%
• The texture of the product is lightweight: 95%
• The fragrance of the product is pleasant: 92%

Self-assessment on 115 women with all hair types, after 2 weeks of use
Multi-repairing Hair Serum 

Damage induced by sun exposure, wind, salt, chlorine… 
It is well known that salt, chlorine can make your hair damage and bleach your hair, making them brittle and dull. And with wind, they become tangled and break even more easily. Sunlight can also damage your hair by amplifying bleaching. Moreover, Lancaster established infrared rays amplified the detrimental effect of UVs on skin. All these conditions are gathered when you are in holidays. 

Repairing ingredients:
This repairing hair serum combines two vegetal oils: Argan oil and Inca inchi oil specifically selected for their nourishing and repairing properties on hair. Just after 1 minute, hair is repaired: split ends close, hair seem suppler and look magnified. 

Price List:
AFTER SUN HAIR OIL REPAIR 100ml - 110 AED, 8.700 KD, 112 QR, 33 USD (Leb), 31 USD (Egy)

Point of Sale:
Available in pharmacies and perfumeries