Dubai, UAE, May 15, 2016

CELLULAR SWISS ICE CRYSTAL SERUM DEFY TIME.  RECAPTURE BEAUTY.

Pollution, climate, late nights and stress – skin is under constant attack by both time and life. Cellular Swiss Ice Crystal Serum is an essential first step in skincare regimen to defy time and recapture beauty.

A silky, skin-replenishing serum, Cellular Swiss Ice Crystal Serum draws its power from an innovative fusion of advanced Swiss Science and nature’s mysteries of resilience and longevity.  Instantly hydrated, the soothed skin feels renewed and revived, ready to protect itself from stress, daily assaults of the environment, pollution and even time itself.  Fine lines, dryness and dullness seem to disappear.

Cellular Swiss Ice Crystal Serum is formulated with the revered, youth-preserving Swiss Ice Crystal Complex, which embodies the survival capabilities of extremophile plants and algae and acts as a defence against extreme environmental conditions such as oxidative stress. The formula is fortified with Winter Daphne, a purified plant stem cell extract which has curative benefits, boosts microcirculation and strengthens the skin protecting barrier.

How to apply:
•    Use AM and PM.
•    Smooth gently over face and neck.
•    Follow with moisturiser.

Size:                 30 ml / 1.0 FL OZ.
On Counter Date:        March 2016    

La Prairie’s Cellular Swiss Ice Crystal Collection for the first signs of ageing

Moisturisers
NEW – Cellular Swiss Ice Crystal Transforming Cream SPF 30                   
Cellular Swiss Ice Crystal Cream             
Cellular Swiss Ice Crystal Emulsion                             
Serum
NEW – Cellular Swiss Ice Crystal Serum                

Eye
Cellular Swiss Ice Crystal Eye Cream                        
Specialists
Cellular Swiss Ice Crystal Dry Oil    

CELLULAR SWISS ICE CRYSTAL TRANSFORMING CREAM SPF 30 INTUITIVE COLOR. NEW LIFE FOR YOUR SKIN.

Introducing a new generation of treatment, Cellular Swiss Ice Crystal Transforming Cream SPF 30 is a triple-action product that combines the benefits of skincare, color and UV protection.

The color complexion-correcting treatment defends and protects as it brightens, evens skin tone and refines the look of pores and gives skin a natural glow. The luxurious oil-free cream will instantly beautify complexion with a delicate veil of weightless, buildable coverage.

Cellular Swiss Ice Crystal Transforming Cream features the Swiss Ice Crystal Complex blended with a new generation of smart adaptive color-correcting pigments. This new generation of self-adjusting color correcting pigments identify the missing colors in the complexion that create dullness and balance them back immediately. 

Combined with Daisy Flower Extract (Bellis Perennis) to help even skin tone and UVA/UVB SPF 30 to help protect skin from daily UV exposure, the new formula restores a vibrant, youthful glow for a flawless look. 

Cellular Swiss Ice Crystal Transforming Cream is available in four exquisite colors that suit a spectrum of skin tones and includes an exclusive complexion brush.

INTRODUCING CELLULAR SWISS UV PROTECTION VEIL SPF 50 BEAUTIFULLY LIGHTWEIGHT. POWERFULLY PROTECTIVE. 

Only the scientists at La Prairie could give birth to an extraordinarily complete protection from UV rays with such a luxuriously light texture. With high protection in the UVA and UVB ranges combined with Swiss Noble Edelweiss and Swiss Glacier Water, Cellular Swiss UV Protection Veil SPF 50 provides strong coverage from the sun and powerful anti-oxidant defense. 

UVB rays produce immediate damage and discomfort in the form of burning. UVA rays, the “aging” rays, deeply penetrate the skin creating extreme reactive free radicals that attack the lipids of the cell membrane and are responsible for long-term damage that shows up as aging signs. Cellular Swiss UV Protection Veil SPF 50 fights both. 

The formula includes extracts from Noble Edelweiss, a resilient plant that enhances skin’s ability to defy age-inducing UV-exposure and external stress factors. Fortified with Smart Crystal White, a licorice-based herbal brightening formula exclusively designed for La Prairie in an advanced delivery system, Cellular Swiss UV Protection Veil SPF 50 inhibits melanin production, improves skin clarity, reduces dullness, and evens skin tone. Superbly protected and hydrated, the skin is rewarded with a brighter, more even appearance. 

Sheer enough to use over a moisturizer, Cellular Swiss UV Protection Veil SPF 50 will become the most elegant UV protection and the best anti-aging companion for a daily skincare routine. It glides onto the skin with the weight of a whisper, but its protection is powerful. Unparalleled.