To provide for the new emerging iBeacon and Bluetooth technology project in South Africa which aims to improve shopping experiences for both brands and consumers

DURBAN, South Africa — Blueberry Beacon, one of the world’s fastest growing Durban-based joint venture announced today that it is launching a fundraising campaign using the crowdfunding platform. The company is targeting to raise up to $17,500 US Dollar fund to provide for the new emerging iBeacon and Bluetooth technology project.  iBeacon will enhance brands by helping them to figure out where customers are within proximity and also, it will be creating an environment for shopping malls to send their clients hyper-local and important messages or advertisements that can be effective in driving sales.

“Whenever a person with an iBeacon compatible device arrives at a shopping mall, the application on his device will signal him as soon as it catches the signal of the iBeacons installed inside the mall by sending relevant data to its server, explained Mr Shaik Abdurahaman, the founder/ CEO of Blueberry Beacon. These could be simple messages such as special discounts, limited offers or reminders, thereby enhancing their customers shopping experiences.”

The iBeacon is an innovative low-cost technology that draws location-based services in iOS to help apps determine their position on a micro-local scale, and then send hyper-contextual content to users based on the location. A typical beacon message or data will consist of a UUID (universally unique identifier), a major and a minor value only. iBeacons rely upon Bluetooth Low Energy (BLE) signal, for the iOS devices to detect them.

To sum it up, the iBeacon technology involves two parts – broadcaster or sender (beacon device) and a receiver (smartphone and app).

Since iBeacons rely on a popular technology like Bluetooth, which is readily available on almost every device without requiring a large amount of power, it can be asserted that the project will certainly introduce a new way for brand communications in South Africa.

With many years of combined innovative experience in developing mobile applications and software, Shabeer together with a professional team of expertise will be developing the exceptional application to improve shopping experiences for both brands and customers.

The crowdfunding campaign is being conducted through the online fundraising website, Indiegogo, and the goal of the campaign is to raise $17,500 US Dollar by July 17, 2016. The funding will be invested to develop the application and to provide for all marketing expenses, staff salaries and much more.