Yaming, the MEA and CIS regional headquarters of Chinese lighting giant Shanghai Yaming Lighting Co, a trusted brand and pioneer in lighting technology development is pleased to announce the appointment of Ayhan Siriner as its new General Manager with immediate effect.

Ayhan will be responsible for managing the sales and marketing team to maximize market share, sales, margin and volumes  of Yaming and Feilo Sylvania’s Lighting brands (Concorde, Lumiance and Sylvania) He will oversee Yaming's overall marketing strategy, developing profitable business relationships with contractors and specifiers, and increasing offerings to both existing and new clients. Ayhan will report to Mr. Rashid AL Noori, The Chairman, Yaming Regional Headquarters in Dubai.

Ayhan joins Yaming from Philips Lighting, where he served since 2000. His role, which he held for 10 years, saw him responsible for the successful introduction of the MASTER LED lamps category for the professional channel in Europe. He also led the professional lighting marketing department in Turkey, where he oversaw several landmark projects in Istanbul, such as the Bosporus Bridge and built up a local network of specifiers with the Philips Lighting Club.

After this he joined OSRAM in Munich and Hong Kong, where he was responsible for OSRAM Asia Pacific Marketing strategy. And in a period of 3 years he had introduced Industrial Design Thinking for product development, and directed a region wide category launch campaign of professional luminaires with architect and lighting designers.  In 2014-2015 he worked for Dow Corning and was the regional marketing leader for the Lighting Business where in one year he developed the regional growth strategies for silicon solutions, focused on new lighting applications, and increased the innovation in Lamps, Luminaires and the associated LED applications for Europe.

Commenting on the new appointment, Mr. Rashid AL Noori said: “Ayhan brings valuable know-how to Yaming & Feilo Sylvania and will be an asset to the management team. His knowledge of commerce, lighting and international experience will be invaluable as we look to define more innovative solutions for our clients and grow our presence in the MENA Region.'

Ayhan commented by saying: 'I look forward to expanding Yaming’s Business in MEA/CIS and globally too, by leveraging my experience around the world as we look to help clients exploit the changes and endless possibilities in the future of lighting.'

Ayhan studied at Rotterdam School of Management / Erasmus University, majoring in Strategy Management and International Business, while minoring in services marketing management and cross cultural consulting. He received a Master’s degree in Business Administration.