Adventureland, one of the UAE’s leading indoor theme parks, has registered more than 2,000 Gold Rewards card members since its introduction in the UAE. Launched in July 2016, Gold Rewards is the first ever loyalty program from Adventureland-Sahara Centre that offers incentives and discounts to its customers for their loyalty and support.

Registering for a Gold Rewards card entitles the holder to ten percent discount on all rides and attractions at Adventureland, ten percent discount on birthday party bookings, exclusive Power Bundles Gold Package, as well as special gifts and offers for events hosted exclusively for Gold Card members.

One of the first exclusive events, “My Little Prince & Princess Royalty” will invite Gold Card members to dress up their children in the best prince or princess costume to win special prizes from Adventureland and other mall tenants from Sahara Centre. Though open to non-members for a small fee, the event is free on Friday, October 28, for Gold Reward members.

“We are very pleased with the level of interest from our customers for the Gold Rewards Card. For over fourteen years, Adventureland has been creating a distinctive, awe-inspiring and family-friendly environment designed to heighten kids’ imaginative natures. We will continue to listen to our customers and provide services like the Gold Rewards card that will reward our loyal visitors with privileges that include discounts and other options,” said Peter Poyck, General Manager at Adventureland.

With around 70,000 square feet of floor space, the theme park is home to signature attractions such as the indoor roller coaster and elevated train. The centre recently added new features to its entertainment portfolio; offering exciting first-time rides such as the Motocoaster, two-level indoor Go Kart tracks, and a new four-level Soft Play facility.

Adventureland’s exciting new additions now provide guests with diverse options with 17 rides and attractions, over 70 video and simulator games, and an array of arcade machines in a uniquely-designed gaming area. All these on top of a variety of food kiosks, a spacious party hall, edutainment area, and a host of other high quality indoor leisure alternatives which further uphold Adventureland’s position as the leading, world-class entertainment centre.