Omnia Pay, a provider of innovative digital transformation solutions for the banking and retail sectors, today announced that it is returning to GITEX for the second year to showcase its branch transformation solution. Based out of the Huawei (Stand number Z-E20 in the Za’abeel Hall), Omnia Pay will host live demonstrations as well as showcase its solutions advantages for banks.

The Omnia Pay solution offers the ability for customers to perform 90% of the transactions and interactions usually conducted within the branch. Research shows that the enhanced customer service solution increases employee productivity. In addition, one-to-one interactions with customers increase by 20% (from 60% to traditional bank counter staff to 80% with interactive staff).

Maseeh Ahmed, CEO at Omnia Pay, said, “The digitization of banks is a response to enhancing the customer experience. There is also a great need for the banks to balance customer service with increasing operational efficiency. GITEX, and, in particular, the Huawei stand tend to attract high profile C-level attendees and we look forward to showcasing the benefits of our bank transformation solutions to these visitors.”

Omnia Pay’s solution offers omni-channel capability and can be configured to work with mobile, laptop, Internet, or SmartTV. The customer can even start on one channel, and complete the transaction on another. It offers banks the option of creating a transaction hub for multi-channel management and customer service, allowing banks to cross-sell and up-sell products and services.

“As a consumer (and a business owner) myself, the solution provides me with banking options to suit my schedule,” added Ahmed. “Research shows that in addition to convenience for the customer, this will reduce branch costs and cost per transaction (CPT) which is something banks are always looking at as branch staff account for around 45% of expenses.”

Omnia is favourably positioned to deliver engaging customer experience solutions and has recently announced several industry certifications with key payment service providers including Visa and Mastercard, which recognizes the capabilities of its payment solutions.

The 37th GITEX Technology Week takes place at Dubai World Trade Centre, 8 - 12th October 2017.