Software AG recently announced that it will be participating in the Gulf Information Technology Exhibition (GITEX) 2017 taking place from October 8 to 12, 2017 at the Dubai World Trade Centre (DWTC). As a first-time participant in the event, Software AG will be highlighting its Digital Business Platform, in addition to showcasing a range of Smart Internet of Things (IoT) solutions. The enterprise software company aims to engage with companies to help them achieve their objectives and visions through smart, well-connected and state-of-the-art independent technologies. Such solutions enable companies to put greater emphasis on innovation to keep pace with rapid developments in technology, and remain relevant to their consumers.

As a global independent software company, Software AG considers customer value as one of its biggest priorities, while working to fulfil its major objective to connect customers with the world’s applications, data and devices without compromising existing investments, simplifying digital transformations.

Software AG’s dynamic list of trusted technologies focus on innovation for the digital age, working openly alongside the industry’s best solution providers to help customers achieve their vision in a smart and connected world, integrating dynamic apps, data-rich IoT, predictive analytics and cloud, with both on-premises and hybrid deployment options, giving customers the foundation they need to build digital businesses.

In line with Software AG’s ‘independent, software philosophy, customers are given the freedom to partner with any industry-leading IT provider, to create their own digital ecosystems, that seamlessly integrate with their current infrastructure.

Through Software AG’s new technology, a company is supported by a single platform for information systems, customer experiences, data and analytics, IoT, and internal ecosystems required for creating and connecting to external ecosystems, marketplaces and communities. At GITEX 2017, Software AG will also showcase its Cumulocity IoT solution, which enables companies to increase their scope and reach their IoT objective by connecting with a range of applications and devices with full access to Software AG’s Digital Business Platform.

Rami Kichli, Vice President of Software AG - Gulf & Levant, said: “This is our first time participating in GITEX. Through our participation, will be highlighting some of our most innovative technologies and solutions, offered to organizations to help them keep pace with rapid technological advancements. GITEX has become a well-known regional platform, through which market leaders share their innovations, and exchange expertise and best practices, to find solutions to the issues currently facing the IT industry. We will be showcasing some of our most state-of-the-art technologies designed to help businesses grow and thrive in today’s fiercely competitive marketplace, as smart products and services have become sources of future revenue, and are now vital to surviving the digitisation of the business sector.”

In addition to highlighting its Digital Business Platform, and a range of Smart IoT solutions, Software AG will also focus on Virtual Reality (VR), Facial Recognition, and Smart Lighting. A kiosk will be available to visitors to experience learning in 3D, by using VR goggles, headphones and a controller. Visitors can perform a series of actions documented as an ARIS process, while learning new things in a 3D and fully sensory environment.

Through its participation at GITEX, Software AG will also promote its facial recognition technology, which is enriched with sensors and uses IoT to create experiences tailor made to each individual. The technology creates its content based on real-time analysis of multiple video streams. These streams, which include face detection technology, provide demographic information about the viewers, such as their age and gender. Facial detection also reveals a customer’s mood. 

Software AG has partnered up with Huawei to showcase how cities can become safer, better places to live, and while reducing their energy costs and increasing sustainability through their street lights, which represent a major part of a cities electricity usage and budget. Street lights are represented by smart lights and connected to a Huawei Gateway, through which the analytical engine of the Software AG Digital Business Platform runs predictive maintenance algorithms. The operator’s dashboard feeds him information on the exact local situation. For example, if lights run out of power, or glitches begin to appear, it is recognized by the analytical engine and automatic work orders are dispatched while the lights are switched to power saving mode to extend the life of the lights for as long as possible. This gives the technicians enough time to replace the faulty lights. Software AG’s Smart Lighting, is a lighting technology designed for energy efficiency. This may include high efficiency fixtures and automated controls that make adjustments based on conditions such as occupancy or daylight availability. It includes task lighting, accent lighting, and general lighting.

In today’s world, most organizations are open to the idea of digital transformation. Moving from analogue to digital, while using digital technologies to change the entire business model and provide new sources of revenue, is becoming a vital step for companies, as developments in innovation and technology continue to increase. Software AG will be showcasing its latest smart solutions at stand A7-30 in Hall 7, at GITEX 2017.