Search DubaiPRNetwork.com

Dubai and UAE

Wednesday, March 21, 2018/ Editor

Home >> Beauty and Cosmetics

Colgate and Michael Phelps' ‘Save Water' Campaign makes waves and encourages UAE Residents to Turn off the Tap

Colgate and Michael Phelps' ‘Save Water' Campaign makes waves and encourages UAE Residents to Turn off the Tap

Home >> Beauty and Cosmetics

The campaign aims to inspire people to turn off the tap while brushing their teeth to Save Water

Dubai, UAE, March 21, 2018:  Colgate-Palmolive has announced the launch of its “Save Water” campaign In the GCC to inspire millions of people to turn off the tap while brushing their teeth and conserve millions of liters of water. 

The one-month long campaign will be rolled out across television, social media and digital platforms featuring record breaking Olympic Champion Swimmer Michael Phelps who has helped to shine an international spotlight on the importance of saving water. The campaign’s ultimate global goal is to reach and educate 100 million adults and 10 million children around the world about the importance of turning off the tap while brushing their teeth.  

According to Colgate, the average person can save up to 15 liters of water each time they brush their teeth if they just simply turn off the tap between rinsing. And assuming this is a twice a day activity, that means each person can save up to 30 Liters of water per day.

Marios Tirkides, Marketing Director at Colgate-Palmolive, said: “Olympian Michael Phelps has spent his career in water and he is the perfect ambassador to help Colgate spread the message of water conservation around the world. We hope that launching the campaign in this part of the world will help us reach millions of GCC consumers and educate them about the importance of water and encourage good habits for the future.”  

As part of the Save Water campaign, Colgate is also launching a #TurnOffTheTap social media awareness campaign here in the Gulf region. ‘Turning’ is all it takes to close the tap and save liters of wasted clean water. Therefore, Colgate is asking all social media users to turn their photos around on Instagram and Facebook using the hashtag #TurnOfftheTap as a way to signify their pledge to conserve water when they brush their teeth.   

 

 

Share


Previous in Beauty and Cosmetics

Next in Beauty and Cosmetics


Home >> Beauty and Cosmetics Section

Latest Press Release

Dubai Sports World Returns for Action-Packed August Edition

The World Between Lines and Symbols: An Interactive Art Workshop at Mohammed Bin Rashid Library

Malls Across Dubai Come Alive This DSS With Non-Stop Entertainment, Unbeatable Prizes, and Endless S ...

Emirates A350 debuts in Dammam

Emirates Post collaborates with Dream Dubai to launch AED100,000 prize campaign to celebrate UAE's Y ...

HBMSU Hosts Strategic Mid-Year Gathering Reinforcing Institutional Alignment and Performance Account ...

ROSHN Group Participates at INNOPROM 2025, Russia's Largest Industrial Trade Fair, to Promote Collab ...

Superman Dives Into Dubai Mall

Integrated resorts set to transform tourism experiences across the Middle East and beyond

dnata Catering & Retail forms strategic partnership in Indonesia

MBRF and UNDP to organise 10th edition of Knowledge Summit

Dubai Judicial Institute's Board of Directors holds its third meeting for 2025

Dubai Culture Wins 'Best AI Governance Framework 2025' at GovTech Innovation Awards

Taiwan Excellence Launches Innovative "Go Healthy with Taiwan" Campaign in the GCC

Uae Pavilion Celebrates Two Million Visitors With A Celebration Of Hope And Shared Dreams

G42 and UAE Team Emirates–XRG launch first global GEN AI-designed helmet and competition

Vacheron constantin presents métiers d'art tribute to the celestial the quest for excellence captur ...

Fred shines with new high jewelry creations: 1936 & soleil d'or sunrise

Tadej Pogačar sprints to second in thrilling stage 2 at the Tour de France

UAE Participates in BRICS Finance Ministers and Central Bank Governors Meeting under Brazil's Presid ...