Search DubaiPRNetwork.com

Home >> Lifestyle

Colgate and Michael Phelps' ‘Save Water' Campaign makes waves and encourages UAE Residents to Turn off the Tap

Colgate and Michael Phelps' ‘Save Water' Campaign makes waves and encourages UAE Residents to Turn off the Tap

Wednesday, March 21, 2018/ Editor -  

Share

Home >> Lifestyle

The campaign aims to inspire people to turn off the tap while brushing their teeth to Save Water

Dubai, UAE, March 21, 2018:  Colgate-Palmolive has announced the launch of its “Save Water” campaign In the GCC to inspire millions of people to turn off the tap while brushing their teeth and conserve millions of liters of water. 

The one-month long campaign will be rolled out across television, social media and digital platforms featuring record breaking Olympic Champion Swimmer Michael Phelps who has helped to shine an international spotlight on the importance of saving water. The campaign’s ultimate global goal is to reach and educate 100 million adults and 10 million children around the world about the importance of turning off the tap while brushing their teeth.  

According to Colgate, the average person can save up to 15 liters of water each time they brush their teeth if they just simply turn off the tap between rinsing. And assuming this is a twice a day activity, that means each person can save up to 30 Liters of water per day.

Marios Tirkides, Marketing Director at Colgate-Palmolive, said: “Olympian Michael Phelps has spent his career in water and he is the perfect ambassador to help Colgate spread the message of water conservation around the world. We hope that launching the campaign in this part of the world will help us reach millions of GCC consumers and educate them about the importance of water and encourage good habits for the future.”  

As part of the Save Water campaign, Colgate is also launching a #TurnOffTheTap social media awareness campaign here in the Gulf region. ‘Turning’ is all it takes to close the tap and save liters of wasted clean water. Therefore, Colgate is asking all social media users to turn their photos around on Instagram and Facebook using the hashtag #TurnOfftheTap as a way to signify their pledge to conserve water when they brush their teeth.   

 


Previous in Lifestyle

Next in Lifestyle


Home >> Lifestyle Section

Latest Press Release

Cap on sulphur emissions to drive global demand for LNG as shipping fuel

Discovery Powers Mobile Malaria Research

American Aesthetic Medical Center on empowering spree to celebrate Emirati Women ...

GUESS – The Red and Black Trend

NYU Abu Dhabi researchers find warm ocean water, exacerbated by warmer air, is c ...

GEMS Education's GCSE students celebrate outstanding results

Robotics & Automation to transform Middle East's warehousing & inventory control ...

Ericsson announces changes to the Executive Team

Ikea 2020 Catalogue Launches With a Fresh Start

Epson announces its first 24-inch dye sublimation printer, the SureColor SC-F500

The Boot Edit

Comments of Dr Azad Moopen, Founder Chairman and Managing Director, Aster DM Hea ...

Shaza Hotels Expands Presence in UAE with the Opening of Al Badayer Oasis – A Sh ...

Al-Futtaim Engineering and Technologies signs up as strategic corporate partner ...

UAE Team Emirates Heads to Germany for Euroeyes Cyclassics Hamburg and Deutschla ...

Ma'an Rolls Out New Program to Get Abu Dhabi Community Involved in Making a Soci ...

GEMS Education student is the first UAE qualifier for trials to India's FIFA U17 ...

Red Hat Recognized as a Leader by Independent Research Firm in Infrastructure Au ...

Group Art Exhibition by 2XL Furniture & Home Décor to Bring Together 100 Artist ...

Biggest Japan buying of Italian bonds since 2014