Dubai, UAE, May 07, 2018:  Launched in May 2017 as the first online retailer in Dubai to stock a majority of must-have, niche and affordable Australian and British fashion brands. The one-of-a-kind digital style destination features a fusion of cohesive editorial imagery, that is all shot in-house, to capture the essence of the free-spirited brand ethos. 

You. boutique not only offers its customers a cool visionary experience and an easy navigation of the website, it prides itself in presenting a seamless and personal customer service, with the option to now ship internationally to meet the needs and requests from their trendy fashion friends overseas.

Designed with the stylish girl in mind, the curated hand-selected brands radiate uniqueness and wearability, encouraging girls to create looks that are unquestionably theirs. The website launched with an impressive list of niche fashion brands, all priced below 500 AED, and its portfolio has rapidly grown over the past year.

Chloe Grace Allan, Owner and Founder of You. boutique, saw a gap in the Dubai market for products that were distinctive, different and weren’t breaking the bank with every purchase.  With an undeniable impressive background in both consumer and editorial e-commerce, Chloe has always had a love for the Australian/British style and wanted to merge her passion, knowledge and experience together to offer a platform of originality.

Since the launch of You. boutique, the dynamic digital platform has built an impressive loyal database in the region, on many occasions the “New In’ items have sold out in record time, and continue to push the barriers with their editorial shoots. With the availability of the international shipping, You. boutique strives in becoming the go-to online destination for IT girls across the world.