Search DubaiPRNetwork.com

Dubai and UAE

Thursday, January 24, 2019/ Editor

Home >> Automobile and Motoring

Jaguar Land Rover Lights Up the Road Ahead for Self-driving Vehicles of the Future

Jaguar Land Rover Lights Up the Road Ahead for Self-driving Vehicles of the Future

Home >> Automobile and Motoring
  • Intelligent system projects images onto the road ahead to inform pedestrians of direction of travel 
  • Projections show when the vehicle is preparing to stop, pull away or turn
  • The technology helps understand how self-driving vehicles can gain pedestrian trust by communicating their intentions
Dubai, UAE, January 24, 2019:  Jaguar Land Rover has developed a system that projects the direction of travel onto the road ahead of self-driving vehicles, to tell other road users what it is going to do next.
 
The intelligent technology beams a series of projections onto the road to show the future intentions of the vehicle - for example stopping and turning left or right - as part of research into how people can develop their trust in autonomous technology. In the future the projections could even be used to share obstacle detection and journey updates with pedestrians. 
 
These projections, tested on autonomous pods developed by Aurrigo, feature a series of lines or bars with adjustable spacing. The gaps shorten as the pod is preparing to brake before fully compressing at a stop. As the pod moves off and accelerates, the spacing between the lines extends. Upon approaching a turn, the bars fan out left or right to indicate the direction of travel. 
 
Trials were set up by a team of advanced engineers, working in Jaguar Land Rover’s Future Mobility division, supported by cognitive psychologists, after studies showed 41 percent of drivers and pedestrians are worried about sharing the road with autonomous vehicles*.
 
The innovative system was tested on a fabricated street scene at a Coventry facility with engineers recording trust levels reported by pedestrians both with and without projections. 
 
The trust trial programme - which also included fitting of ‘virtual eyes’ to the intelligent pods in 2018 to see if making eye contact improved trust in the technology** - was conducted as part of Jaguar Land Rover’s government-supported UK Autodrive project.
 
Pete Bennett, Future Mobility Research Manager at Jaguar Land Rover, said: “The trials are about understanding how much information a self-driving vehicle should share with a pedestrian to gain their trust. Just like any new technology, humans have to learn to trust it, and when it comes to autonomous vehicles, pedestrians must have confidence they can cross the road safely. This pioneering research is forming the basis of ongoing development into how self-driving cars will interact with people in the future.”
 
Safety remains the priority as Jaguar Land Rover invests in self-driving technology, becoming automotive leaders in autonomous, connected, electric and shared mobility. The trial is aligned with the brand’s long-term strategic goals: to make cars safer, free up people’s valuable time and improve mobility for everyone.
 
This commitment extends to Jaguar Land Rover’s current models with a suite of Advanced Driver Assistance Systems including Adaptive Cruise Control, Blind Spot Assist and Intelligent Speed Limiter available across its range of vehicles, including the Jaguar F-PACE and Range Rover Velar.

 

Share


Previous in Automobile and Motoring

Next in Automobile and Motoring


Home >> Automobile and Motoring Section

Latest Press Release

IATA Comments on Misguided Solidarity Levy Proposal

NHRI Organizes Ninth Knowledge Lab on Workers' Rights

Mercato Wows Visitors with Circus Spectacles, Iconic Slide, and Weekly Cash Prizes This DSS!

RTA Calls on Motorists to Perform Routine Vehicle Checks and Servicing

Dubai Municipality launches ‘Future Talents' programme to train 200 students in future skills

Cigna Healthcare Becomes First Health Partner for UAE Startup Ecosystem Ignyte

Tomorrow Takes Flight: The Emirates Group showcases collaborative sustainability initiatives in avia ...

FDF hosts dialogue forum to showcase services in Al Khatim

Dubai Open Tennis Academies Championship Concludes with Resounding Success

Sharjah Chamber strengthens investment cooperation with Africa during first-ever trade mission to Ma ...

Khalifa Fund for Enterprise Development launches ‘Future Entrepreneur' program to enhance entreprene ...

Dubai Culture and National Youth Orchestra of Dubai Put UAE's Creative Youth on World Stage at Carne ...

UAEREP's 12th Rain Enhancement Hub Webinar Session Explores Eco-Friendly Cloud Seeding Technologies

Ajman Department of Tourism Development launches second edition of ‘Self-Exploration through Tourism ...

DSS 2025 Unveils AED 20 Million In Prizes With Citywide Raffles and Retail Promotions

Emirates SkyCargo doubles down on providing exceptional customer experience

The Emirates A350 begins regular operations to Muscat

Zoho Strengthens Support for UAE's Tech Sector By Partnering with DART

Dubai Launches Landmark Initiative Further Enabling First-Time Homeownership

SalamAir Releases 2nd Quarter (Q2) On-Time Performance Data